"He will write the advertisements for manufacturers and storekeepers,"
said Keidansky; "he will sing the song of the products of modern
industry, chant of the wonderful performances of the age and glorify the
fruits of our civilization, extol the things of use and of beauty that
serve the needs of to-day's humanity. This will be an ample theme for
his Muse and the guerdon of his song will be tangible. His talents will
serve a great practical need. He will prove at last that there is some
advantage in genius. The world, the world of reality, of facts, figures
and statistics will no longer ask, 'What's the use of poetry?' The world
will recognize its usefulness, and commerce and trade and capital shall
become its friends. In graceful rhymes, in silvery stanzas, in beautiful
verses will the poet voice the marvels of all the results of the
inventiveness, ingenuity and skill with which our era is so richly
blessed. And whatever article on the market will be the burden of his
song, it will bring good prices and make easy the life of the singer.
And people will no longer have to strain their eyes to find the poet's
lines in an obscure corner of a magazine, or in a little volume of tiny
type; the bards will no longer have to depend upon such poor methods of
attracting attention.
"In great, glaring, garish and golden letters their poems will look down
upon people from the rooftops, from the high walls of factories and
barns, from fences and huge signs by all the roadsides, railroad sides,
mountain sides, seasides, and all sides, and people will be compelled to
look up to them, because there will be nowhere else to look. There will
be no escape. The large letters painted in glowing colors and with their
artistic arrangement will arrest the attention of all. And when a
foreigner will come here to study this country and write it up, he will
not be able to see anything on account of these signs which will cover
the land, and after reading the inscriptions upon them, he will go forth
saying that it is the most poetic country in the whole world. So
inspired will the stranger become that he will go forth and tell the
world of the wonderful things we make and advertise here. Thus poetry,
at last, become useful, will help us conquer the foreign market. After
all, the bards will come down from the clouds and the garrets of
starvation, and in their song embrace the whole world; celebrate the
things concrete, material and real. Poetry and the world will at last
become reconciled; spirit and substance will be united to the practical
advantage of the spirit.
Public-domain text, read in full here on John Shaqi.
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