It had been established since Time wore a bib, and, as far back as History could recall, had been handed down from Whiskers to Whiskers without a break. The same old Superintendent with his chew of Fine Cut tucked away in a back-cavity, was always on hand each generation to bury the father and drill the son into the mysteries of Production and Distribution. Old Faithful used to love to take off his beaver cap and stroke the top of his glazed Summit while he told some eager visitor all about the industrial heirloom and his long and watchful connection with it. In the course of centuries the Concern had of course worked up some business around the County, but at no time did there ever occur what you would call a Sensational Increase in trade. In fact, careful scrutiny revealed nothing in the whole town that could be associated with a sensation of any kind. The annual output of the particular Hive of Industry under discussion went wholly to Old Customers who had been buying regularly since Washington hurdled the Delaware. If any attempt was ever made to get New Business it was altogether an unconscious act, and no record of the perpetrator remains. At the time of which we are now yodeling, the current Owner and Proprietor was closing in on his sixty-fifth Milestone, and, like his father and grandfather before him, he believed in letting Well Enough alone until it crawled up and bit him in the leg. Then he would roll over on the other side. It is only natural that such a highly strung temperament as this should be accompanied by more or less radically advanced views on Business in general. This was indeed the case, yes. And he was a horrible spendthrift when it came to Advertising. In the course of say two lunar years his total linage amounted to about as much as a Fourth Avenue delicatessen. He never counted the cost of any plant installation under one figure. If anybody had suggested travelling the Trade, the proposition would have met with the same enthusiastic endorsement that a Shell Game would get at a Dunkard picnic. All salesmen were looked upon as a species of unclassified bandit that victimized Firms and Customers alike, and revelled at nights with Champagne, Chickens and Chant. Now it so happened that our Captain of Industry had a daughter. In looks she was strictly neutral, and in intelligence just sort of medio-semi. Her heart was laced to a young Scrod she had met when she was East at School learning to parry and thrust with knife and fork. She had never seen anything like this rollicking Young Buck from one end of her shaved-neck County to the other, and so she went limp the first time he threw a ray in her direction. He was a thoroughbred at that, and could get in and out of a Taxi without furring up his Top Hat, and pay a dinner check without stopping his story and then forgetting afterward what he was talking about.