“Now then,” continued Ed, grabbing a pencil and commencing to figure on the Old Man’s shirt front, “the returns will be 90 percent easy—and from these returns we can get the Arrow’s actual strength as well as the strength of the Competition in the terry-tory, thus enabling us to focus first on the weak spots and then throw our whole force against our competitors’ strong-hold. Get me?” * * * * * Now there is no sane reason why this little tale should be dragged out to the length of a Turn Verein entertainment, and so we are not going on to tell you how the Boss got all het up over this and other plans that Ed Galloway got from the Model Young Lobster and then presented to The Boss, nor how Doc Boss finally gave Ed _carte blanche_ and things like that, and told him to go ahead and put the various campaigns through. Nor are we going to mention the coincidental visit to the Plow Factory of an Advertising man from one of the big national agencies—a dashing, dynamic, daredevil, who would dare anything on somebody else’s money—and who mapped out for Ed Galloway an original and corking national campaign which Ed promptly submitted to The Boss as the child of his own brilliant brain, and which the Agency Man didn’t care a dam about so long as he scythed in his good old fifteen percent agency commission, and which went through with a whoop and proved to be one big snorting, pawing, red-nostriled, fiery success. Nor are we going into a lot of yawny detail all about how the Factory rose from its musty Rip and became one of the greatest farm machinery organizations in the country and put up a mammoth electric sign so that passengers on the Limited could see “THE HOME OF THE ARROW PLOW,” and almost got news of its erection on the Associated Wire (dam the censors!) and how the Company stood up $500,000 against Andy Carnegie’s $500 for a Library for the Town, and got new engraved letterheads showing a birds-eye of the whole town as the factory with the name of Edward Galloway as General Sales & Advertising Director. All we are going to mention is that in time Ed put off the straight-stand collar, and put on some flesh over the adams-apple, and quit getting his neck shaved clear around, and began making abstract speeches, (written by somebody else because he was so busy) on “EFFICIENCY” before Ad-Men’s Clubs and Civic Bodies, until at last he stood Big Favorite wherever talk is talked. Today Edward Ewart Galloway, Efficiency Engineer, sits in his own luxurious suite of solid mahog in New York, surrounded on every side by Brains to which he adds Guts and clears 85 percent net on the combination.