Such was the state of affairs when Francis Jeffrey, Henry Brougham and
Sydney Smith launched the _Edinburgh Review_ in 1802, choosing a name
that had been borne in 1755-56 by a short-lived semi-annual review.
There were several significant facts associated with the new enterprise.
It was the first important literary periodical to be published beyond
the metropolis. It was the first review to appear quarterly--an interval
that most contemporary journalists would have condemned as too long for
a successful review. Moreover, it was conducted upon an entirely
different principle than any previous review; by restricting its
attention to the most important works of each quarter, it gave extensive
critiques of only a few books in each number and thus avoided the
multitude of perfunctory notices that had made previous reviews so
dreary and unreadable.
The idea of founding the _Edinburgh Review_ was apparently suggested by
Sydney Smith in March, 1802. Jeffrey and Francis Horner were his
immediate associates; but during the period of preparation Henry
Brougham, Dr. Thomas Brown, Dr. John Thomson and others became
interested. After some delay, the first number appeared on October 10,
1802, containing among its twenty-nine articles three by Brougham, five
by Horner, six by Jeffrey and nine by Smith. Although there was a
slight feeling of disappointment over the mild political tone of the new
review, its success was immediate. The edition of 750 copies was
speedily disposed of, and within a month a second edition of equal size
was printed. There was no regular editor at first, although the
publication of the first three numbers was practically superintended by
Smith. Afterwards Jeffrey became editor at a salary of £300. He had
previously written some articles (including a critique of Southey's
_Thalaba_) for the _Monthly Review_ and was pessimistic enough to
anticipate an early failure for the new venture. However, at the time he
assumed control (July, 1803) the circulation was 2500, and within five
years it reached 8,000 or 9,000 copies. Jeffrey's articles were
recognized and much admired; but the success of the _Edinburgh_ was due
to its independent tone and general excellence rather than to the
individual contributions of its editor. Its prosperity enabled the
publishers to offer the contributors attractive remuneration for their
articles, thus assuring the coöperation of specialists and of the most
capable men of letters of the day. At the outset, ten guineas per sheet
were paid; later sixteen became the minimum, and the average ranged from
twenty to twenty-five guineas. When we recall that the _Critical Review_
paid two, and the _Monthly Review_ sometimes four guineas per sheet, we
can readily understand the distinctly higher standard of the _Edinburgh
Review_.
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