Great Britain -- Social life and customs -- 18th century
‘Formerly occupied by Mr. Basket,’ a printer, under the royal
patent, of Bibles and Prayer-books. To him succeeded other royal and
privileged printers. Eyre and Strahan, afterwards Eyre, Strahan, and
Spottiswoode, now Spottiswoode and Co., who, in 1770, left Printing
House Square, and moved to New Street, Fleet Street, a neighbourhood of
which, now, that firm have a virtual monopoly.
John Walter could not have dreamed of the palace now built at Bearwood;
for, like most mercantile men of his day, he was quite content to
‘live over the shop’; and there, in Printing House Square, his son,
and successor, John (who lived to build Bearwood), was born, and there
James Carden, Esq., received his bride, John Walter’s eldest daughter,
who was the mother of the present venerable alderman, Sir Robert
Carden. There, too, died his wife, the partner of his successes and his
failures, in the year 1798.
The first work printed at this logographic printing establishment
was a little story called, ‘Gabriel, the Outcast.’ Many other slight
works followed; but these were not enough to satisfy the ambitions
of John Walter, who, six months after he commenced business, started
a newspaper, the _Daily Universal Register_, on the 1st of January,
1785.[43] Even at that date there was no lack of newspapers, although
our grandfathers were lucky to have escaped the infliction of the
plague of periodicals under which we groan; for there were the _Morning
Post_, the _Morning Chronicle_, the _General Advertiser_, _London
Gazette_, _London Chronicle_, _Gazetteer_, _Morning Herald_, _St.
James’s Chronicle_, _London Recorder_, _General Evening Post_, _Public
Advertiser_, _Lounger_, _Parker’s General Advertiser_, &c. So we must
conclude that John Walter’s far-seeing intelligence foretold that a
good daily paper, ably edited, would pay. It was logographically
printed, and was made the vehicle of puffs of the proprietor’s hobby.
The _Times_ was also so printed for a short period, but, eventually,
it proved so cumbersome in practice, as absolutely to hinder the
compositors, instead of aiding them.
On the 1st of January, 1788, was born a baby that has since grown into
a mighty giant. On that day was published the first number of THE
TIMES, _or Daily Universal Register_, for it had a dual surname, and
the reasons for the alteration are given in the following ‘editorial.’
‘THE TIMES.
‘Why change the head?
‘This question will naturally come from the Public--and _we_, the
_Times_, being the PUBLIC’S most humble and obedient Servants, think
ourselves bound to answer:--
‘All things have _heads_--and all _heads_ are liable to _change_.
‘Every sentence and opinion advanced by Mr. _Shandy_ on the influence
and utility of a well-chosen surname may be properly applied in showing
the recommendations and advantages which result from placing a striking
title-page before a book, or an inviting HEAD on the front page of a
_Newspaper_.
Public-domain text, read in full here on John Shaqi.
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