We arbitrarily call the potential of the earth zero, since all potential difference is relative and there is no absolute potential any more than absolute level. We call the difference of potential between a charged conductor and the earth the potential of the conductor. Hence when a body is charged positively its potential is raised above that of the earth, and when negatively it is lowered beneath that of the earth. Potential in a certain sense is to electricity as difference of level is to liquids or difference of temperature to heat. It must be noted, however, that potential is a mere mathematical concept, and has no objective existence like difference of level, nor is it capable per se of producing physical changes in bodies, such as those which are brought about by rise of temperature, apart from any question of difference of temperature. There is, however, this similarity between them. Electricity tends to flow from places of high to places of low potential, water to flow down hill, and heat to move from places of high to places of low temperature. Returning to the case of the charged body with the space around it cut up into electric cells by the tubes of force and shells of potential, it is obvious that the number of these cells is represented by the product QV, where Q is the charge and V the potential of the body in electrostatic units. An electrified conductor is a store of energy, and from the definition of potential it is clear that the work done in increasing the charge q of a conductor whose potential is v by a small amount dq, is vdq, and since this added charge increases in turn the potential, it is easy to prove that the work done in charging a conductor with Q units to a potential V units is ½QV units of work. Accordingly the number of electric cells into which the space round is cut up is equal to twice the energy stored up, or each cell contains half a unit of energy. This harmonizes with the fact that the real seat of the energy of electrification is the dielectric or insulator surrounding the charged conductor.[1] We have next to notice three important facts in electrostatics and some consequences flowing therefrom. (i) _Electrical Equilibrium and Potential._--If there be any number of charged conductors in a field, the electrification on them being in equilibrium or at rest, the surface of each conductor is an equipotential surface. For since electricity tends to move between points or conductors at different potentials, if the electricity is at rest on them the potential must be everywhere the same. It follows from this that the electric force at the surface of the conductor has no component along the surface, in other words, the electric force at the bounding surface of the conductor and insulator is everywhere at right angles to it.