Ending the depression through planned obsolescence — John Shaqi
Ending the depression through planned obsolescenceLondon, Bernard
General
Ending the depression through planned obsolescence
London, Bernard
Economic policy; United States -- Economic conditions -- 1918-1945
In a word, people generally, in a frightened and hysterical mood, are
using everything that they own longer than was their custom before the
depression. In the earlier period of prosperity, the American people
did not wait until the last possible bit of use had been extracted from
every commodity. They replaced old articles with new for reasons of
fashion and up-to-dateness. They gave up old homes and old automobiles
long before they were worn out, merely because they were obsolete. All
business, transportation, and labor had adjusted themselves to the
prevailing habits of the American people. Perhaps, prior to the panic,
people were too extravagant; if so, they have now gone to the other
extreme and have become retrenchment-mad.
People everywhere are today disobeying the law of obsolescence. They
are using their old cars, their old tires, their old radios and their
old clothing much longer than statisticians had expected on the basis
of earlier experience.
The question before the American people is whether they want to risk
their future on such continued planless, haphazard, fickle attitudes of
owners of ships and shoes and sealing wax.
What the people can afford is very different at a time when the
majority are gainfully employed than it is in a period when perhaps ten
million are without gainful employment. The job of modern management is
to balance production with consumption—to enable one large group, like
the factory workers in the cities, to exchange the products of their
hours of labor for the output of farmers. The prevailing defeatist
assumption that depression and unemployment must continue because we
have too much of everything, is the counsel of despair.
Society is suffering untold loss in foregoing the workpower of ten
million human beings. The present deadlock is the inevitable result
of traveling along blind alleys. Chaos must unavoidably flow from an
unplanned economic existence.
In the future, we must not only plan what we shall do, but we should
also apply management and planning to undoing the obsolete jobs of the
past. This thought constitutes the essence of my plan for ending the
depression and for restoring affluence and a better standard of living
to the average man.
My proposal would put the entire country on the road to recovery, and
eventually restore normal employment conditions and sound prosperity.
My suggested remedy would provide a permanent source of income for
the Federal Government and would relieve it for all time of the
difficulties of balancing its budget.
Briefly stated, the essence of my plan for accomplishing these
much-to-be-desired ends is to chart the obsolescence of _capital_ and
consumption goods at the time of their production.
Public-domain text, read in full here on John Shaqi.
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