He received the answer that I knew he would, for what good business man
ever lets such an opening go by him? They said they were just on the
point of writing him that they did not wish to renew unless on very
different terms. By the contract they made with me they paid a royalty
of £2 on each indicator sold at retail, and £1 10 shillings on each one
sold at wholesale. The selling price was £8 10 shillings. They made a
large profit on extra springs, of which they sold a great number at 10
shillings each, and which cost them about 2 shillings. They wrote at
length on the difficulty of holding the market against the competition
of cheap indicators selling at £4 (which was just the competition
against which the indicator was at first introduced but which had
long before ceased to be serious) and closed by saying that if Mr.
Smith would agree to accept one half the former royalty, they would
themselves make a corresponding reduction in their profits and would
be able to put the indicators at a price that would probably make the
business satisfactory. Otherwise they would find themselves compelled
to discontinue the manufacture altogether, which they should do unless
they received an affirmative reply at once. Of course they got the
affirmative reply. Mr. Smith had no alternative. They never reduced the
selling price one penny. They had no competition during the life time
of the patent, and their sales were enormous. The amount of royalties
lost during the remaining seven years of the patent was certainly not
less than $35,000.
The following is a story with a moral. The moral is, working to gauges
is an excellent plan, providing the gauges are mixed with brains. No
manufacturing system is perfect that is not fool-proof. If a mistake is
possible it is generally made.
Public-domain text, read in full here on John Shaqi.
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