English Illustration 'The Sixties': 1855-70: With Numerous Illustrations by Ford Madox Brown: A. Boyd Houghton: Arthur Hughes: Charles Keene: M. J. Lawless: Lord Leighton, P.R.A.: Sir J. E. Millais, P.R.A.: G. Du Maurier: J. W. North, R.A.: G. J. Pinwell: Dante Gabriel Rossetti: W. Small: Frederick Sandys: J. Mcneill Whistler: Frederick Walker, A.R.A.: and OthersWhite, Gleeson
Philosophy
English Illustration 'The Sixties': 1855-70: With Numerous Illustrations by Ford Madox Brown: A. Boyd Houghton: Arthur Hughes: Charles Keene: M. J. Lawless: Lord Leighton, P.R.A.: Sir J. E. Millais, P.R.A.: G. Du Maurier: J. W. North, R.A.: G. J. Pinwell: Dante Gabriel Rossetti: W. Small: Frederick Sandys: J. Mcneill Whistler: Frederick Walker, A.R.A.: and Others
White, Gleeson
Illustrated books -- Great Britain -- History -- 19th century -- Bibliography; Illustration of books -- Great Britain -- 19th century; Illustration of books, Victorian -- Great Britain
The more you study the position of illustrators during the last forty
years, the more you are inclined to believe that they owe their very
existence, as a class, to the popularity of magazines and periodicals.
From the time _Once a Week_ started, to the present to-day, the bulk
of illustrations of any merit have been issued in serial publications.
It is easy to find a reason for this. The heavy cost of the drawings,
and, until recent times, the almost equally heavy cost of engraving
them, would suffice to prohibit their lavish use in ordinary books.
For it must not be forgotten that every new book is, to a great
extent, a speculation; whereas the circulation of a periodical, once
it is assured, varies but slightly. A book may be prepared for twenty
thousand buyers, and not attract one thousand; but a periodical that
sold twenty thousand of its current number is fairly certain to sell
eighteen thousand to nineteen thousand of the next, and more probably
will show a slight increase. Again, although one appears to get as
many costly illustrations in a magazine to-day as in a volume costing
ten times the price, the comparative sales more than readjust the
balance. For a quarter of a million, although a record circulation of
a periodical, is by no means a unique one; whereas the most popular
illustrated book ever issued--and _Trilby_ could be easily proved to
merit that title--is probably not far beyond its hundred thousand. This
very book was published in _Harper's Magazine_, and so obtained an
enormous advertisement in one of the most widely circulated shilling
monthlies. One doubts if the most popular illustrated volumes published
at one or two guineas would show an average sale of two thousand
copies at the original price. Therefore, to regard the periodical, be
it quarterly, monthly, or weekly--and quite soon the daily paper may
be added to the list--as the legitimate field for the illustrator,
is merely to accept the facts of the case. True, that here and there
carefully prepared volumes, with all the added luxury of fine paper
and fine printing, stand above the magazine of their time in this
mechanical production. But things are rapidly changing. One may pick up
some ephemeral paper to-day, to find it has process-blocks of better
quality, and is better printed, than 'the art book of the season,'
be it what it may. The illustrator is the really popular artist of
the period--the natural product of the newer conditions. For one
painter who makes a living entirely by pictures, there are dozens who
subsist upon illustrating; while, against one picture of any reputable
sort--framed and sold--it would be impossible to estimate the number
of drawings made specially for publication. Nor even to-day--when
either the demand for illustration is ahead of the supply, or else
many editors artfully prefer the second best, not forgetting all the
feeble stuff of the cheap weeklies--would it be safe to declare that
Public-domain text, read in full here on John Shaqi.
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