The importance of the art of self-advertisement, as must be abundantly clear from the preceding remarks, can scarcely be overestimated. Though it is perhaps still in its infancy, its progress during the last few years has been most encouraging. The old coarse methods so familiar to us in the past, and still successfully practised in the present--we mean mutual admiration cliques, log-rolling, and what is vulgarly known as “pulling the strings”--have been greatly improved upon and refined. Bentley’s famous remark when, explaining how it was that he took to commentating, he said, that as he despaired of standing on his own legs in the Temple of Fame, he got on to the shoulders of the Ancients, appears to have suggested one of the most ingenious of modern expedients. This consists of “getting up” a memorial to some distinguished man--a statue, it may be, or modest bust. Some labour, some ability, and some learning are involved in the more cumbrous device of Bentley. But here all is simple and very easy. You are on the shoulders of your great man at a bound, and stand side by side with him in a trice. There is nothing which redounds to his credit which does not redound to your own. As the Red Indian is under the impression that in possessing himself of a scalp he possesses himself of the virtues belonging to the former owner of the scalp, so this tribute of enthusiastic admiration quietly assumes, without trouble, all that enthusiastic admiration naturally implies. Is the object of your homage a poet, a critic, a scholar, the very fact that you pay him homage is, in itself, testimony of your own right to one or other of these honourable titles. If, moreover it should happen that you know very little about the writings of the author whom you have elected to honour, this is of no consequence; for of all the disguises which ignorance can assume, “enthusiasm” is the most effective. Nor are these the only advantages of this particular method of getting reputation. The collection of subscriptions and the formation of a committee bring you into contact, or may, if judiciously managed, bring you into contact with all your distinguished contemporaries; and we know what the proverb says--“Noscitur a sociis”--a man is what his companions are.