Reference to the terms "subjective" and "objective" will, perhaps, raise a cloud of ambiguities. But for this very reason it may be worth while to point out the ambiguous nature of the term objective as applied to valuations. Objective may be identified, quite erroneously, with qualities existing outside of and independently of the situation in which a decision as to a future course of action has to be reached. Or, objective may denote the status of qualities of an object _in respect_ to the situation to be completed through judgment. Independently of the situation requiring practical judgment, clothes already have a given price, durability, pattern, etc. These traits are not affected by the judgment. They exist; they are given. But as given they are _not_ determinate values. They are not _objects_ of valuation; they are _data for_ a valuation. We may have to take pains to discover that these given qualities are, but their discovery is in order that there may be a subsequent judgment of value. Were they already definite values, they would not be estimated; they would be stimuli to direct response. If a man had already decided that cheapness constituted value, he would simply take the cheapest suit offered. What he judges is the value of cheapness, and this depends upon its weight or importance in the situation requiring action, as compared with durability, style, adaptability, etc. Discovery of shoddy would not affect the _de facto_ durability of the goods, but it would affect the value of cheapness--that is, _the weight assigned that trait in influencing judgment_--which it would not do, if cheapness already had a definite value. A value, in short, means a _consideration_, and a consideration does not mean an existence merely, but an existence having a claim upon judgment. Value judged is not existential quality noted, but is the influence attached by judgment to a given existential quality in determining judgment.