=3. The Content.=--When we consider the "what" of group and customary morality we note at once that the factors which make for the idealizing and expansion of interests are less in evidence than those which make for a common and social interest and satisfaction. There is indeed, as we have noted, opportunity for memory and fancy. The traditions of the past, the myths, the cultus, the folk songs--these keep up a mental life which is as genuinely valued as the more physical activities. But as the mode of life in question does not evoke the more abstractly rational activities--reasoning, selecting, choosing--in the highest degree, the ideals lack reach and power. It needs the incentives described in the following chapters to call out a true life of the spirit. The social aspects of the "what," on the other hand, are well rooted in group morality. It is unnecessary to repeat what has been dwelt upon in the present and preceding chapters so fully. We point out now that while the standard is social, it is unconsciously rather than consciously social. Or perhaps better: it is a standard of society but not a standard which each member deliberately makes his own. He takes it as a matter of course. He is in the clan, "with the gang"; he thinks and acts accordingly. He cannot begin to be as selfish as a modern individualist; he simply hasn't the imagery to conceive such an exclusive good, nor the tools with which to carry it out. But he cannot be as broadly social either. He may not be able to sink so low as the civilized miser, or debauchee, or criminal, but neither can he conceive or build up the character which implies facing opposition. The moral hero achieves full stature only when he pits himself against others, when he recognizes evil and fights it, when he "overcomes the world." =4. Organization of Character.=--In the organization of stable character the morality of custom is strong on one side. The group trains its members to act in the ways it approves and afterwards holds them by all the agencies in its power. It forms habits and enforces them. Its weakness is that the element of habit is so large, that of freedom so small. It holds up the average man; it holds back the man who might forge ahead. It is an anchor, and a drag. LITERATURE