Final Report of the Louisiana Purchase Exposition CommissionLouisiana Purchase Exposition Commission
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Final Report of the Louisiana Purchase Exposition Commission
Louisiana Purchase Exposition Commission
Louisiana Purchase Exposition (1904 : Saint Louis, Mo.)
One instance has been called to the attention of the Commission
where the names of visitors to the fair, registered at a State
building, are being forwarded to the leading daily papers of the
State, and published as a matter of news in their columns. The
papers in question not only publish the list of arrivals at the
exposition, but have called for any other matter of interest
occurring here relating to the people or affairs of the State.
This method of publicity pursued by the commissioners of one
State might, as the result of conference, become generally
adopted. The Exposition Company could well afford to aid and
assist in the preparation of descriptive articles, accompanied
by plate matter, relating to different localities, because it is
evident that the creation of interest in any locality will
contribute to the general purpose. But it is not the intention
to here attempt to detail the many ways of securing merited
publicity which would undoubtedly evolve from a general
conference by representatives of all the interested forces.
The commissioners representing the various States and
governments are persons of wide experience and broad
intelligence; and they are all, in their respective spheres,
undoubtedly as anxious to contribute to the success of the
exposition as the directors and officers of the Exposition
Company are known to be.
It is far from the intention of the Commission to interfere with
the operation of any of your own matured plans; but it is
respectfully submitted that the failure of expected and
necessary attendance at the exposition is a matter of such
supreme importance as to warrant the employment of every
available force connected with this enterprise in the work of
calling public attention to the exposition through the press of
the whole country, and such other agencies as may be suggested
and adopted.
Very respectfully,
Thos. H. CARTER,
_President_.
Hon. D.R. FRANCIS,
_President Exposition Company, Building_.
The exposition management did not elect to avail itself of the
cooperation of the National Commission in the matter of exploitation,
but very shortly after the foregoing letter was delivered the
advertising department became more active by advertising in the
newspapers and by the use of billboards in St. Louis and the adjacent
territory.
The National Bill Posters' Association, which met in St. Louis about
this time, observing the inadequacy of the provision made for
advertising, volunteered to cooperate with the Exposition Company by
posting bills on their boards free of charge throughout an extensive
area.
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