A cursory examination of reports of the daily attendance will show a very perceptible increase of receipts at the gates in consequence of the effort made about this time to call the attractions of the exposition to the attention of the people. Unhappily the exploitation work thus commenced was practically one year behind time. Undoubtedly the paid attendance at the exposition could have been very largely increased by an efficient system of exploitation initiated one year before the gates were opened and vigorously prosecuted until the close of the exposition. In order to increase the attendance at the exposition, as well as to increase the revenues of the Exposition Company at certain periods, the National Commission at different times cheerfully approved the modifications of the rules proposed by the Exposition Company authorizing the sale of season tickets, also of special tickets for limited periods, at reduced rates. Such modifications proposed by the Exposition Company were in all instances, except one, approved by the National Commission substantially as proposed; but in one instance the Commission was impelled from a sense of its duty to the Government to decline to approve a rule proposed by the company providing for the sale of special coupon tickets good for 50 admissions to stockholders of the company only. It is proper to say that prior to the submission to the Commission of the proposed rule, or modification of the rules, announcement had been made in the newspapers of St. Louis that such tickets would be sold by the company, and, in fact, the sale of the proposed tickets had already begun. The following letter contains the proposal of the company to authorize the sale of such special tickets to stockholders only: MAY 18, 1904. DEAR SIR: I am directed by the executive committee of the Louisiana Purchase Exposition Company to inform the National Commission that the committee has approved the following resolution: _Resolved_, That a ticket, photographic, nontransferable, having 50 coupons good for admission at any time during the World's Fair shall be sold to stockholders at the rate of $12.50; this privilege to continue to and including June 15, to be open to all who shall be stockholders up to and including that day. I am directed by the executive committee to ask favorable action upon the resolution by the National Commission. Respectfully, WALTER B. STEVENS, _Secretary._ Mr. JOSEPH FLORY, _Secretary National Commission._