Buy up firms in other industries "as a base from which
to change industry structures" there. - This is a way of
securing exclusive sources of supply of raw materials,
services and complementing products. If a company owns
its suppliers and they are single or almost single sources
of supply - in effect it has monopolized the market. If a
software company owns another software company with a
product which can be incorporated in its own products -
and the two have substantial market shares in their
markets - then their dominant positions will reinforce each
other's.
"Find ways to encourage particular competitors out of
the industry". - If you can't intimidate your competitors
you might wish to "make them an offer that they cannot
refuse". One way is to buy them, to bribe the key
personnel, to offer tempting opportunities in other
markets, to swap markets (I will give you my market
share in a market which I do not really care about and you
will give me your market share in a market in which we
are competitors). Other ways are to give the competitors
assets, distribution channels and so on providing that they
collude in a cartel.
"Send signals to encourage competition to exit" the
industry. - Such signals could be threats, promises, policy
measures, attacks on the integrity and quality of the
competitor, announcement that the company has set a
certain market share as its goal (and will, therefore, not
tolerate anyone trying to prevent it from attaining this
market share) and any action which directly or indirectly
intimidates or convinces competitors to leave the industry.
Such an action need not be positive - it can be negative,
need not be done by the company - can be done by its
political proxies, need not be planned - could be
accidental. The results are what matters.
Macedonia's Competition Law should outlaw the
following, as well:
'Intimidate' Competitors
Raise "mobility" barriers to keep competitors in the
least-profitable segments of the industry. - This is a tactic
which preserves the appearance of competition while
subverting it. Certain segments, usually less profitable or
too small to be of interest, or with dim growth prospects,
or which are likely to be opened to fierce domestic and
foreign competition are left to the competition. The more
lucrative parts of the markets are zealously guarded by the
company. Through legislation, policy measures,
withholding of technology and know-how - the firm
prevents its competitors from crossing the river into its
protected turf.
Public-domain text, read in full here on John Shaqi.
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