Secure a big enough market share to "corner" the
"learning curve," thus denying rivals an opportunity to
become efficient. - Efficiency is gained by an increase in
market share. Such an increase leads to new demands
imposed by the market, to modernization, innovation, the
introduction of new management techniques (example:
Just In Time inventory management), joint ventures,
training of personnel, technology transfers, development
of proprietary intellectual property and so on. Deprived of
a growing market share - the competitor will not feel
pressurized to learn and to better itself. In due time, it will
dwindle and die.
Acquire a wall of "defensive" patents to deny
competitors access to the latest technology.
"Harvest" market position in a no-growth industry by
raising prices, lowering quality, and stopping all
investment and advertising in it.
Create or encourage capital scarcity. - By colluding with
sources of financing (e.g., regional, national, or
investment banks), by absorbing any capital offered by the
State, by the capital markets, through the banks, by
spreading malicious news which serve to lower the credit-
worthiness of the competition, by legislating special tax
and financing loopholes and so on.
Introduce high advertising-intensity. - This is very
difficult to measure. There could be no objective criteria
which will not go against the grain of the fundamental
right to freedom of expression. However, truth in
advertising should be strictly imposed. Practices such as
dragging a competitor through the mud or derogatorily
referring to its products or services in advertising
campaigns should be banned and the ban should be
enforced.
Proliferate "brand names" to make it too expensive for
small firms to grow. - By creating and maintaining a host
of absolutely unnecessary brandnames, the competition's
brandnames are crowded out. Again, this cannot be
legislated against. A firm has the right to create and
maintain as many brandnames as it wishes. The market
will exact a price and thus punish such a company
because, ultimately, its own brandname will suffer from
the proliferation.
Get a "corner" (control, manipulate and regulate) on
raw materials, government licenses, contracts, subsidies,
and patents (and, of course, prevent the competition
from having access to them).
Build up "political capital" with government bodies;
overseas, get "protection" from "the host government".
'Vertical' Barriers
Practice a "preemptive strategy" by capturing all
capacity expansion in the industry (simply buying it,
leasing it or taking over the companies that own or
develop it).
Public-domain text, read in full here on John Shaqi.
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