Fors Clavigera (Volume 2 of 8): Letters to the workmen and labourers of Great BritainRuskin, John
General
Fors Clavigera (Volume 2 of 8): Letters to the workmen and labourers of Great Britain
Ruskin, John
Aesthetics; Conduct of life; Great Britain -- Social conditions -- 19th century; Social problems; Working class -- Great Britain
These, then, are my immediate reasons for not advertising. Indirect
ones, I have, which weigh with me no less. I write this morning,
wearily, and without spirit, being nearly deaf with the bell-ringing
and bawling which goes on here, at Florence, ceaselessly, in
advertisement of prayers, and wares; as if people could not wait on
God for what they wanted, but God had to ring for them, like waiters,
for what He wanted: and as if they could think of nothing they were
in need of, till the need was suggested to them by bellowing at
their doors, or bill-posting on their house-corners. Indeed, the
fresco-painting of the bill-sticker is likely, so far as I see, to
become the principal fine art of modern Europe: here, at all events,
it is now the principal source of street effect. Giotto's time is past,
like Oderigi's; but the bill-poster succeeds: and the Ponte Vecchio,
the principal thoroughfare across the Arno, is on one side plastered
over with bills in the exact centre, while the other side, for various
reasons not to be specified, is little available to passengers.
The bills on the bridge are theatrical, announcing cheap operas;
but religious bills, inviting to ecclesiastical festivities,
are similarly plastered over the front of the church once called
"the Bride" for its beauty; and the pious bill-stickers paste them
ingeniously in and out upon the sculptured bearings of the shields
of the old Florentine knights. Political bills, in various stages of
decomposition, decorate the street-corners and sheds of the markets;
and among the last year's rags of these, one may still read here and
there the heroic apostrophe, "Rome! or Death."
It never was clear to me, until now, what the desperately-minded
persons who found themselves in that dilemma, wanted with Rome; and
now it is quite clear to me that they never did want it,--but only the
ground it was once built on, for finance offices and railroad stations;
or, it may be, for new graves, when Death, to young Italy, as to old,
comes without alternative. For, indeed, young Italy has just chosen
the most precious piece of ground above Florence, and a twelfth-century
church in the midst of it, to bury itself in, at its leisure; and make
the summer air loathsome and pestiferous, from San Miniato to Arcetri.
Public-domain text, read in full here on John Shaqi.
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