Fortunately, rains like that didn't come very often. If they had, one
of Grant's most effective methods of pulling in customers during the
night would have been very uncomfortable.
This method was one that he evolved after the first few nights of
staying up. Almost all of our customers came from the East, since the
coast was so close to the west of us that people coming from the coast
weren't yet ready to stop for the night when they reached Banning. Not
until the Palm Springs season opened, when there would be a lot of
travel to that resort and to adjacent cities from Los Angeles and
Hollywood, would we get any appreciable trade from the west.
A few nights' experience had taught Grant that the cars which were
going fast were those whose drivers had no intention of stopping for
the night in the vicinity. Therefore, he reasoned, all he had to do was
to watch the East for cars that were moving at a moderate or slow rate
of speed. Whenever he saw one he went outside quickly, so that he could
be strolling back into the office, without seeming to notice them,
about the time they reached the motel. That method of getting them in
was far more successful than just sitting in the office where they
could see him. Besides, the door of the office faced west, and tourists
from the east were nearly past before they caught a glimpse of him.
There seemed to be something about the sight of him walking into the
office that affected everyone who had any idea of stopping for the
night, about the way a kitten is affected by the sight of a piece of
string being dragged along in front of it. They couldn't resist coming
into the driveway, getting out, and following him right into the office.
Grant's technique developed until it was practically perfect. He never
looked directly toward the car he was trying to pull in; that would be
too apt to scare the occupants away. For some reason, people don't like
to be watched when they are considering stopping at a motel. If they
are watched, or even glanced at, they're just as likely as not to drive
on to the next motel.
Timing was important. He had to get outside before they saw him, and
stroll back into the office so that they could see him in time to turn
into the driveway.
His methods were effective only after dark. While it was daylight, the
sight of anyone hanging around the office actually seemed to discourage
people from coming in. We never could figure that out. Unless, I
thought whimsically, daylight afflicts travelers with bashfulness.
Whenever a car would slow down during the day, as though it might come
in, when I was in or near the office--if I'd glance up at it, it would
quicken its speed; and I could almost hear the driver saying, "Oh,
horrors, they've noticed us! Come on, let's get going!" Sort of a
customerphobia in reverse, I mused.
Public-domain text, read in full here on John Shaqi.
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