Fresh Every Hour: Detailing the Adventures, Comic and Pathetic of One Jimmy Martin, Purveyor of Publicity, a Young Gentleman Possessing Sublime Nerve, Whimsical Imagination, Colossal Impudence, and, Withal, the Heart of a Child.Toohey, John Peter
General
Fresh Every Hour: Detailing the Adventures, Comic and Pathetic of One Jimmy Martin, Purveyor of Publicity, a Young Gentleman Possessing Sublime Nerve, Whimsical Imagination, Colossal Impudence, and, Withal, the Heart of a Child.
Toohey, John Peter
Press agents -- Fiction
The entire country seethed with the story in the morning. The Associated
Press had carried fifteen hundred words into every newspaper office in
every city of importance from coast to coast and the big dailies in
Chicago, Philadelphia and Boston had three and four column stories from
their metropolitan correspondents, liberally illustrated with pictures
of the Hon. Betty, who was one of the most photographed women of her
time. McClintock, who had no knowledge of Jimmy’s promise to keep Bobby
Wilkins’ real name out of print, had blurted it out to a group of
reporters in the evening and the salient facts concerning the modest
wearer of three war medals were incorporated in all of the accounts.
Robert Wilkins, Sr., forgot that he was a mere business machine, wiped a
few tears out of the corners of his eyes, looked tenderly at a picture
of a curly headed boy he always kept in one of the drawers of his desk
and started east on a special train.
The total haul in the New York morning papers was seventy-six columns of
solid reading matter and thirty-eight photographic illustrations. Every
angle of the story was covered in great detail and in addition to the
main narrative there were extended biographical sketches of the Hon.
Betty and of Bobby Wilkins. There were cabled stories from London
concerning the festive career of the former and containing an expression
of deep concern from the British premier. There were also eulogies of
the one time ace from personages no less important than the American
commander in chief in France and the generalissimo of the allied armies.
All in all it was the most spectacular “feature story” in years and the
greatest achievement in the history of American press agentry.
McClintock admitted that much when the first editions came in.
“Jimmy,” he said, “it’s a dog-goned shame that you’ve got to lie low and
never get credit for this. Still you’ve got company. I was reading in
the paper the other day that there’s a well defined rumor that the more
or less celebrated covenant of the well known League of Nations was
finally framed up by a clerk in the British foreign office. You can drop
over later on and take a little drink with him and cry it all out on
each other’s shoulder.”
Jimmy’s only response was a mournful attempt at a smile. He lit another
cigarette, jerked out of his chair and began to swear softly as he
walked up and down the room. He made a vicious lunge with his foot at a
waste-basket and kicked it through the door into the next office. Then
he took off his soft hat, rolled it into a lump and slammed it down on
the floor with a wide, sweeping gesture.
“I don’t mind that so much,” he said testily. “After landin’ a smear
like that, though, I’d kinda like to have a good time with myself for a
few minutes. I’d kinda like to throw a few assorted flowers up in the
air and let ’em drop on me, but I’m so gosh-darned worried about what’s
actually happened that I can’t even have that much fun.”
Public-domain text, read in full here on John Shaqi.
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