Fresh Every Hour: Detailing the Adventures, Comic and Pathetic of One Jimmy Martin, Purveyor of Publicity, a Young Gentleman Possessing Sublime Nerve, Whimsical Imagination, Colossal Impudence, and, Withal, the Heart of a Child.Toohey, John Peter
General
Fresh Every Hour: Detailing the Adventures, Comic and Pathetic of One Jimmy Martin, Purveyor of Publicity, a Young Gentleman Possessing Sublime Nerve, Whimsical Imagination, Colossal Impudence, and, Withal, the Heart of a Child.
Toohey, John Peter
Press agents -- Fiction
Jimmy noticed with keen interest that a group of newspaper men had
already gathered on the scene, and that among them was no less a
celebrity than Frank Malia, of the Item, the star feature writer of the
Eastern Seaboard and a specialist in stories with a humorous angle.
Jimmy knew that there were standing orders in the Item office to “let
Malia’s stuff run,” and he felt reasonably sure of at least a column and
half in that particular paper.
It may be recorded that the arrival of Signor Amado, resplendent in the
snappy green and white huzzar uniform he wore while directing the
performances in his concession, brought the festivities to a rapid
conclusion. In response to sharply spoken words of command from the
fierce-looking little trainer the truant apes descended rather
reluctantly from their perches and permitted themselves to be herded
together once more into the wooden cage, the top of which was now
securely fastened down under the personal direction of the police
inspector who had arrived to take charge of affairs a few minutes
before.
The great throng cheered the Signor vociferously when he had finished
and stepped into his car. He bowed again and again, kissed his hand,
waved his busby and gave other indications of profound satisfaction with
himself and with what he felt to be the justly merited plaudits accorded
him. Jimmy permitted himself to be swallowed up in the eddies of the
dispersing crowd, as the signor’s car whirled him back to Jollyland.
The subsequent proceedings were all that the most sanguine and
optimistic press agent could desire. The story landed with a big splash
in all the evening papers, and four of the morning papers covered it
with feature yarns running all the way from three quarters of a column
to nearly two columns in length. The longest story of all was written by
Malia. It was a delightful bit of foolery written in a spirit of
satirical burlesque and full of whimsical little touches that made it
the talk of the week in journalistic circles.
There was only one thing that marred the perfect symmetry of the general
effect. While the fact that the monkeys’ temporary habitat was Jollyland
was properly chronicled in headlines and in the body of all the stories,
there was no mention made by name of Signor Antonio Amado except in one
paper and then his alliterative cognomen was atrociously misspelled and
appeared as Andy Amato. He was referred to, of course, and described as
well, but impersonally. Mention was made in one story of “a funny little
fellow who looked as if he had escaped from the chorus of a Balkan
operatta,” and Malia had called him “a bandit king with the manners of a
marquis and the sang-froid of Subway guard.”
Public-domain text, read in full here on John Shaqi.
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