Fresh Every Hour: Detailing the Adventures, Comic and Pathetic of One Jimmy Martin, Purveyor of Publicity, a Young Gentleman Possessing Sublime Nerve, Whimsical Imagination, Colossal Impudence, and, Withal, the Heart of a Child.Toohey, John Peter
General
Fresh Every Hour: Detailing the Adventures, Comic and Pathetic of One Jimmy Martin, Purveyor of Publicity, a Young Gentleman Possessing Sublime Nerve, Whimsical Imagination, Colossal Impudence, and, Withal, the Heart of a Child.
Toohey, John Peter
Press agents -- Fiction
His methods were so bizarre and so baroque and he was such a past-master
of the art of publicity that he always afforded first-page “copy”
whenever he arrived in a city. His meetings were held in great specially
constructed tabernacles seating ten thousand or more persons and were
conducted with a splendid sense of dramatic values for he was a keen
psychologist and he knew the things best calculated to move and sway
great groups of people. The judicious and the ultra-dignified who came
to grieve or to sneer were usually carried away in a tumult of emotional
excitement and were literally swept off their feet by the cumulative
appeal of all his cunningly devised plans to “get to their innards,” as
“Billy” himself was wont to phrase it in his own inelegant, but
singularly effective style.
Not even Jimmy Martin himself had such a vocabulary of arresting and
original slang as “Billy” Williams. His sermons reeked with it when he
felt that the occasion warranted its use and even the most conservative
of clergymen who at first frowned at such language in the pulpit were
eventually obliged to admit that it had its place in a white-hot appeal
made to a vast miscellaneous audience seated in an auditorium as long as
a city block, an audience which would unquestionably remain unmoved if
preached to in the chaste and austere phrases of the conventional pulpit
orator. The downright sincerity of the man and the compelling force of
his powerful personality turned scoffers into ardent followers and made
him indeed a mighty power in any city which he honored with a visit.
Early on the Sunday evening following the events hitherto chronicled a
great crowd surged about the entrances to the huge wooden auditorium
which sprawled over a lot in the environs of the city. It was a
heterogeneous crowd not dissimilar in its composition to the other
crowds which flocked in the summer to the great white tents which the
circus pitched on this very spot. Most of those comprising it were quiet
and orderly—apparently a little self-conscious of the necessity for
decorum—but there were, here and there, a group of noisy and
irrepressible Spirits, all of them young, who seemed to regard the
occasion as one affording unequalled opportunities for a lark. The doors
had not yet been opened for the evening service and the throng grew to
enormous proportions with each passing minute.
An acute observer in an aeroplane circling over the particular group
which awaited entrance on the north side of the tabernacle would have
noticed a little cluster of femininity in the front ranks which stood
out vividly from the rather dull and neutral tone of the rest of the
crowd like some brilliant pattern woven into a field of grayish tinge.
Public-domain text, read in full here on John Shaqi.
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