Freddy pushed him. "How come you're never on lens when you're in there going good, major? Ever thought about that? When you're commanding a rear-guard action, maybe, trying to extract your lads when the situation's pickled, who's in the Telly lens where all the stupid buffs can see him? One of the manufactured heroes." Joe scowled. "The who?" "Come off it, major. You've been around long enough to know heroes are made, not born. We stopped having much regard for real heroes a long time ago. Lindbergh and Byrd were a couple of the last we turned out. After that, we left it to the Norwegians to do such things as crew the _Kon-Tiki_, or to the English to top Everest--whether or not the Britisher made the last hundred feet slung over the shoulder of a Sherpa. I don't know if it was talking movies, the radio, the coming of Telly, or what. Possibly all three. But we got away from real heroes, they're not exciting enough. Telly actors can do it better. Real heroes are apt to be on the dull side, they're men who do things rather than being showmen. Actually, most adventure can be on the monotonous side, nine-tenths of the time. When a Stanley goes to find a Livingston, he doesn't spend twenty-four hours a day killing rogue elephants or fighting off tribesman; most of the time he's plodding along in the swamps, getting bitten by mosquitoes, or through the bush getting bitten by tsetse flies. So, as a people, we turned it over to the movies, and Telly, where they can do it better." Joe Mauser's mind was working now, but he held silence. Freddy Soligen went on, "Your typical fracas buff, glued to his Telly set, wants two things. First, lots of gore, lots of blood, lots of sadistic thrill. And the Lower-Lower lads, who are silly enough to get into the Military Category for the sake of glory or the few shares of common stock they might secure, provide that gore. Second, your Telly fan wants some Good Guys whose first requirement is to be easily recognized. Some heroes, easily identified with. Anybody can tell a Telly hero when he sees one. Handsome, dashing, distinctively uniformed, preferably tall, and preferably blond and blue-eyed, though we'll eliminate those requirements in your case, if you'll grow a mustache." He cocked his head to one side. "Yes, sir. A very dashing mustache." Joe said sourly, "You think that's all I need to hit the big time. A dashing mustache, eh?" "No," Freddy Soligen said, very slowly and evenly. "We're also going to need every bit of stock you've accumulated, major. We're going to have to buy your way into the columns of the fracas buff magazine. We're going to have to bribe my colleagues, the Telly camera crews, to keep you on lens when you're looking good, and, more important still, off it when you're not. We're going to have to spend every credit you've got." "I see," Joe said. "And when it's all been accomplished, what do you get out of this, Freddy?"