Interest at Olympia was no longer confined to religious ceremonies and
sports. It is true that there were no musical or dramatic competitions
such as were held at other festivals. The contests for heralds and
trumpeters introduced in 396 B.C. had certainly no such character.[198]
But the gathering together of crowds from all parts of the Greek world
afforded a unique opportunity for profit and advertisement which
appealed to many classes, not only to the huckster and pedlar, who
provided for the material wants of the people,[199] to the acrobat and
mountebank, who catered for their amusement, but to the man of science,
of literature, and of art. The artist, the writer, or the inventor had
little means of making himself known outside his own city except by
travelling from place to place. All such flocked to Olympia, where all
would find an appreciative and critical audience. Lucian[200] tells us
that Herodotus was the first to realise the unique possibilities of
Olympia for purposes of advertisement, and read his history to the
people in the Opisthodome of the temple of Zeus; and another account
adds that the youthful Thucydides, who happened to be present, was moved
to tears by his recitation. He is also said to have recited his work at
Athens, Thebes, and Corinth. Whatever the truth of these stories, it is
certain that the practice of public recitation was widely spread in the
fifth century, and nowhere could such an audience be found as at
Olympia. Moreover, the demand for hymns of victory and athletic statues
must have brought thither poets and artists before the day of Herodotus.
The practice commended itself especially to the sophists and
rhetoricians who travelled about amassing large sums of money by their
learning, real or pretended. Some of these have been already mentioned.
Public-domain text, read in full here on John Shaqi.
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