Hendrik glanced toward the reporters and saw that Mr. Onthemaker was talking to them and looking at him--looking at him both ingratiatingly and proudly. He therefore knew that Max was being quoted by the newspaper men, and the only subject on which they would quote him was Hendrik Rutgers. He also knew that the desire for reflected glory, in all newspaper-reading countries, is so strong that Max would be a great political historian. The best way to blow your own horn is to lend it to an obscure friend. Hendrik Rutgers left the Colossal Restaurant certain that he was News, and that his job consisted of continuing to be News. To become News and then to continue to be News a man must be plausible, persistent, and picturesque. There was no altitude of success to which he might not climb, provided he lost six-sevenths of his name and mutilated his surname in like degree. He must become two letters: _H. R._ He thus would become an immortal during his own lifetime, which was immortality enough for any man who merely wished to acquire fame, wealth, and one wife in his own country. So brightly lighted was his road that he knew exactly where to plant each foot--in the front page! He must do it all. Therefore he must make others do the work. But this man who now was a million miles beyond all bank clerks knew exactly _what_ he needed, which made it easy for him to know exactly _whom_ he needed. This knowledge would establish the basis on which the workers must work. He sought a newspaper-advertising agency; ordered the manager to insert in all the morning papers the same advertisement, in large type, with triple spacing, to show that money was no object. This always impresses people who wish to make money. The advertisement read: WANTED--FIRST-CLASS ADVERTISING CANVASSERS. I AM ANXIOUS TO PAY 50 PER CENT. MORE THAN IS CUSTOMARY TO SUCH MEN. THIS DOES NOT MEAN YOU, MY HUNGRY AND HOPEFUL FRIEND! Apply between 9 and 10 A.M. to H. R. ALLIED ARTS BLDG. _P. S. The better the men the fewer I need. The fewer I use the greater the profit to the lucky ones. Keep away unless you are a Wonder._ It was the first time that an advertisement for "Help Wanted" had contained a postscriptum. H. R. did it because he knew that the unusualness of it would make professional people talk. Every experienced advertising man must realize that H. R. had not written an advertisement, but had dictated a brief letter to him. The signer was too busy and too much in earnest to compose a regular advertisement. Genius neglects no opportunity, however slight. Consider the small but efficient yellow-fever microbe. V