Advertising -- Fiction; Bank employees -- Fiction; Labor unions -- Fiction; New York (N.Y.) -- Fiction; Satire
Profound silence reigned. This so flabbergasted the reverend chairman
that he fidgeted. Then he offered a prayer. When he had finished and the
audience had drawn the customary long breath that follows "Amen" the
chairman hesitated.
"I'll tell 'em why we are here, if you wish," whispered H. R. Then,
exactly as though the Bishop had acquiesced, he said, "Very well,
Bishop," and he obediently arose.
The Bishop repeated, hypnotically, "Mr. Rutgers will tell you why we are
here."
H. R. bowed to him and to the congregation. The reporters woke up. Here
was something better than oratory or facts: News. This explains why the
newspapers give more space to who speaks than to what is said.
"Fellow New-Yorkers! We have been accused of provincialism. They tell us
we don't care for the rest of the country. This is not true. We do care.
We ought to: we own it! We supply to the rest of the country the money
to be prosperous with, the paintings to be artistic with, the magazines
to be cultivated with, the gowns to be beautiful with, and a place to
spend money in, unsurpassed in the world. We have built the best hotels
in the universe expressly to accommodate the people that hate New York.
This is the soul of hospitality. New York leads. Other cities follow.
They copy our clothes, our dances, our financiering, our barbers, our
sandwiches, and the uniform of our street-cleaners. Our superiority is
not only acknowledged, but resented. We have decided to do something
that never before has been attempted, not even by automobile
manufacturers. Let other cities copy us if they will. We are going to
feed all the hungry who have no money! We are going to do it on the New
York plan completely, intelligently, efficiently, and, above everything,
picturesquely. You have seen the sandwich announcements?"
They had. For two days all New York had seen them and all New York had
talked about them, for the announcements had taken on the aspect of a
puzzle. The answer was now expected. On vaudeville stages shining stars
were at that very moment volunteering humorous solutions through their
noses.
"We propose to do it by means of improved tickets. No man shall buy more
than one. The millionaire and the minister, the merchant and the mut,
all will help. And all will help equally that each may benefit his soul
in like degree without injury to any pocketbook. And, gentlemen, we are
going to do it in an entirely new way."
Everybody stared intently at H. R.
An entirely new way!
"Nobody will be allowed to buy more than one ticket. The price will be
twenty-five cents! That sum will buy one Ideal Meal. The ticket not only
will entitle the holder thereof to admission to Madison Square Garden,
but it will also carry a coupon worth ten thousand dollars in cash!"
He paused. The assemblage went pale. Hands were seen hastily buttoning
up coats.
"I personally will give the money," said H. R., sternly.
A great sigh of relief soughed its way himward.
Public-domain text, read in full here on John Shaqi.
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