One of the plans to prevent the discontent arising from food speculation promoted by retailers and profiteers, was the preparation of fair price lists to protect the consumer. Every week new price lists were prepared so as to cover new fluctuation of cost to the retailer. These lists were given to the newspapers so that the consumer might be steadily informed and advised as to what he ought to pay the retailers in his city or town. It was shown how the patriotic retailer gained by the protection that this list afforded him against the danger of unpatriotic profiteering. The United States Food Administration explained in a public statement the significance of the fair price lists. "They were nothing more," it said, "than bulletins to inform the public of the prices the retailer has to pay for certain foods, and the price he has to sell them to the consumer. "Such a bulletin at one stroke does away with all the obscurity which too often veils the price increase which takes place at the hands of the retailer. "To give an example, it shows at just what price a retailer is able to buy oatmeal and at just what price he is entitled to sell it. If any retailer decides to set upon the food he has for sale a higher price than that which brings him a fair profit, he is labeling himself 'Profiteer.' And thereafter it depends upon the public's own choice whether they shall trade with him or not. "In accordance with the plans of the Food Administration such a system of fair price lists is now in operation throughout the country. Every week new price lists are prepared so as to cover new fluctuations of cost to the retailer. And these up-to-the-minute fair price lists are given to the newspapers to print so that the consumer may be steadily informed and advised as to what he ought to pay the retailers in his city or town." HOW FAIR PRICE LISTS ARE MADE UP "In theory the plan is the simplest imaginable. But it is complicated by the size of this country and by the variety of local food conditions which are bound to affect the price at which the retailer can buy and sell his foodstuffs. It would be utterly impossible to set forth one fair price list which would _be_ fair for every spot in this country at any one time. A grocer in Calais, Maine, may be able to buy potatoes at a lower rate than a grocer in Snohomish, Washington. And the grocers of Red Oak, Iowa, may have to pay a different price from either. Obviously, each locality must determine its own fair price list.