Good roads and the automobile not only make it possible to diversify farming but make the home life in the country less monotonous. No trouble to go after supper 12 or 15 miles to the town to take part in civic affairs, to attend a lecture, watch the movies or go to church. No extra horses need to be kept for these purposes, neither are the farm horses deprived of their rest. While the swift ride through bracing air rests the weary farmer after his day’s toil in the fields and gives new life to his faithful spouse upon whom the lonesomeness of isolation lies the much more heavily. Salesmen have in great numbers provided themselves with automobiles large enough to carry their samples. With these they can make many more towns than when they were compelled to depend upon trains and the small-town livery stables. The result is either a wider territory or more frequent calls upon customers. Hotels, during the summer season, especially, if located on one of the popular cross country roads, are seldom without tourist guests. Nina Wilcox Putnam[170] states that from Washington westward the “wily tourist will always wire ahead for rooms, and preferably two days ahead. The truth is that the best places to stop are not nearly large enough to accommodate the crowd.” Speaking of these hotels she finds them well equipped, clean, and well cared for. There is no doubt but that the automobile tourist traffic has had its effect, too, upon them. Each spring they clean and spruce up with the idea of securing as much of this traffic as good service reported by the camaraderie of travelers all along the way will bring to them. Mention has been made of the country people going to the larger cities to market their products and purchase goods wanted. It is not considered at all unusual for country and small town people to auto 30 miles to patronize the large department stores in the city. If a trade which satisfies both trader and tradee is beneficial and of economic importance to both then this would seem to be a good thing. The selling of the goods is beneficial to the store-keeper because he makes his profit. The trader has a large variety to select from and having made a voluntary selection is satisfied, because he or she may secure exactly what the city cousin gets. But what is to become of the business of the country store-keeper? How is he to get along? The best thing he can do is to put upon his shelves goods of a standard quality. His rents and overhead are less than those of the city competitor; he, therefore, can sell at a less profit. This is so true that the writer has known of city dwellers going to the country store for these standard articles. Such interchange while of economical importance is also sociological in differentiating between city and country merchandising and in bringing together in a new way the city and country dwellers.