It is sufficient here to remark Howe’s strict literary ideals, even as a journalist, and to observe not only that in his own journalistic writing he strove after literary form and color, but also that in the writings of his contributors he saw to it that there was a very considerable literary flavor. His ideals were emulated by other Canadian journalists, as for instance Etienne Parent, in Quebec, and George Brown of the Toronto _Globe_ and Charles Lindsey, in Ontario, and by later journalists in Canada. Yet we must here emphasize, for our own times, the inclusiveness of the ideals which inspired Howe and which resulted in his producing newspapers whose influence abides to this day. By some sort of intuition, Howe knew, as Addison and Steele before him knew, that the secrets of successful journalism are two: _Variety_ of interests in reading matter, and _Readableness_ or the power to hold the attention by the manner or style of what is written. Howe also had aesthetic and moral ideals. He aimed to produce journalism that would entertain and at the same time improve literary taste and educate the sensibilities and moral imagination. Howe saw that the unpardonable sins of all newspapers are the lack of humanized matter, and dullness in style; and that, therefore, no matter how high and worthy the moral aims of journalism may be, unless a newspaper possesses variety and readableness, it is doomed to fail both as a newspaper that otherwise might have endured and as a newspaper that might have been perennially the voice and the educator of the spirit. In other words, Joseph Howe saw that the supreme virtues of first rate journalism, the virtues which raise journalism to the dignity of literature, are two: _Humanity_ and _Urbanity_.