To this great pueblo, "more considerable than Mexico," Fray Marcos was induced to give the name of Cibola.[24] The comparison with Mexico shows a lively imagination; still, we must reflect that in 1539 Mexico was not a large town,[25] and the startling appearance of the many-storied pueblo-houses should also be taken into account.[26] With the report about Cibola came the news that the said pueblo was only one of seven, and the "Seven Cities of Cibola" became the next object of Spanish conquest. It is not our purpose here to describe the events of this conquest, or rather series of conquests, beginning with the expedition of Francisco Vasquez Coronado in 1540, and ending in the final occupation of New Mexico by Juan de Oñate in 1598. For the history of these enterprises, we refer the reader to the attractive and trustworthy work of Mr. W. W. H. Davis.[27] But the numerous reports and other documents concerning the conquest enable us to form an idea of the ethnography and linguistical distribution of the Indians of New Mexico in the sixteenth century. Upon this knowledge alone can a study of the present ethnography and ethnology of New Mexico rest on a solid historical foundation. There can be no doubt that Cibola is to be looked for in New Mexico. From the vague indications of Fray Marcos, we are at least authorized to place it within the limits of New Mexico or Arizona, and the subsequent expedition of Coronado furnishes more positive information. Coronado marched--"leaving north slightly to the left"[28]--from Culiacan on. In other words, he marched east of north. Hence it is to be inferred that Cibola lay nearly north of Culiacan in Sinaloa. Juan Jaramillo has left the best itinerary of this expedition. We can easily identify the following localities: Rio Cinaloa, upper course, Rio Yaquimi, and upper course of the Rio Sonora.[29] Thence a mountain chain was crossed called "Chichiltic-Calli,"[30] or "Red-house" (a Mexican name), and a large ruined structure of the Indians was found there.