[Illustration: FACSIMILE OF THE TITLE-PAGE TO "POOR RICHARD'S ALMANAC" FOR 1733] GENERAL CHARACTERISTICS.--As an author, Franklin is best known for his philosophy of the practical and the useful. Jonathan Edwards turned his attention to the next world; Franklin, to this world. The gulf is as vast between these two men as if they had lived on different planets. To the end of his life, Franklin's energies were bent toward improving the conditions of this mundane existence. He advises honesty, not because an eternal spiritual law commands it, but because it is the best policy. He needs to be supplemented by the great spiritual teachers. He must not be despised for this reason, for the great spiritual forces fail when they neglect the material foundations imposed on mortals. Franklin was as necessary as Jonathan Edwards. Franklin knew the importance of those foundation habits, without which higher morality is not possible. He impressed on men the necessity of being regular, temperate, industrious, saving, of curbing desire, and of avoiding vice. The very foundations of character rest on regularity, on good habits so inflexibly formed that it is painful to break them. Franklin's success in laying these foundations was phenomenal. His _Poor Richard's Almanac_, begun in 1733, was one of his chief agencies in reaching the common people. They read, reread, and acted on such proverbs as the following, which he published in this _Almanac_ from year to year:-- [Footnote: The figures in parenthesis indicate the year of publication.] "He has changed his one ey'd horse for a blind one" (1733). "Three may keep a secret, if two of them are dead" (1735). "Wealth is not his that has it, but his that enjoys it" (1736). "Fly pleasures and they'll follow you" (1738). "Have you somewhat to do to-morrow; do it to-day" (1742). "Tart words make no friends: a spoonful of honey will catch more flies than a gallon of vinegar" (1744).