History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root PillsShaw, Robert B.
History
History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root Pills
Shaw, Robert B.
Patent medicines -- United States; W.H. Comstock Co.
But the influence of this business was by no means strictly local. For
decades thousands of boxes of pills and bottles of elixir, together with
advertising circulars and almanacs in the millions, flowed out of this
remote village to druggists in thousands of communities in the United
States and Canada, in Latin America, and in the Orient. And Dr. Morse's
Indian Root Pills and the other remedies must have been household names
wherever people suffered aches and infirmities. Thus Morristown,
notwithstanding its placid appearance, played an active role in commerce
and industry throughout the colorful patent-medicine era.
Today, the Indian Root Pill factory stands abandoned and forlorn--its
decline and demise brought on by an age of more precise medical
diagnoses and the more stringent enforcement of various food and drug
acts. After abandonment, the factory was ransacked by vandals; and
records, documents, wrappers, advertising circulars, pills awaiting
packaging, and other effects were thrown down from the shelves and
scattered over the floors. This made it impossible to recover and
examine the records systematically. The former proprietors of the
business, however, had for some reason--perhaps sheer
inertia--apparently preserved all of their records for over a century,
storing them in the loft-like attic over the packaging building. Despite
their careless treatment, enough records were recovered to reconstruct
most of the history of the Comstock enterprise and to cast new light
upon the patent-medicine industry of the United States during its
heyday.
The Comstock business, of course, was far from unique. Hundreds of
manufacturers of proprietary remedies flourished during the 1880s and
1890s the Druggists' Directory for 1895 lists approximately 1,500. The
great majority of these factories were much smaller than Comstock; one
suspects, in fact, that most of them were no more than backroom
enterprises conducted by untrained, but ambitious, druggists who, with
parttime help, mixed up some mysterious concoctions and contrived
imaginative advertising schemes. A few of these businesses were
considerably larger than Comstock.
However, the Comstock company would seem to be typical of the more
strongly established patent-medicine manufacturers, and therefore a
closer examination of this particular enterprise should also illuminate
its entire industry.
*The Origin of the Business*
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account