History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root PillsShaw, Robert B.
History
History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root Pills
Shaw, Robert B.
Patent medicines -- United States; W.H. Comstock Co.
In April 1867, the home of Dr. Morse's Indian Root Pills and of the
other proprietary remedies was transferred from New York City to
Morristown, a village of 300 inhabitants on the bank of the St. Lawrence
River in northern New York State. This was not, however, the initial
move into this area; three or four years earlier William H. Comstock had
taken over an existing business in Brockville, Ontario, directly across
the river. No specific information as to why the business was
established here has been found, but the surrounding circumstances
provide some very good presumptions.
The bulk of the Comstocks' business was always carried on in rural
areas--in "the back-woods." Specifically, the best sales territory
consisted of the Middle West--what was then regarded as "The West"--of
the United States and of Canada West, i.e., the present province of
Ontario. A surviving ledger of all of the customers of Comstock &
Brother in 1857 supplies a complete geographic distribution. Although
New Jersey and Pennsylvania were fairly well represented, accounts in
New York State were sparse, and those in New England negligible. And
despite considerable travel by the partners or agents in the Maritime
Provinces, no very substantial business was ever developed there. The
real lively sales territory consisted of the six states of Ohio,
Indiana,
[Footnote 7: _National Cyclopedia of American Biography_, IV:500.]
Illinois, Michigan, Wisconsin, and Iowa, which accounted for over two
thirds of all domestic sales, while Canada West contributed over 90
percent of Canadian sales. More regular customers were to be found in
Canada West--a relatively compact territory--than any other single state
or province. The number of customers of Comstock & Brother in 1857 by
states and provinces follows:
Alabama 12
Arkansas 1
Connecticut 3
Delaware 5
D.C. 1
Florida 5
Georgia 15
Illinois 415
Indiana 298
Iowa 179
Kansas Ter. 1
Kentucky 21
Louisiana 7
Maine 2
Maryland 21
Massachusetts 5
Minnesota Ter. 6
Mississippi 8
Missouri 32
Michigan 194
New York State 88
New York City 3
New Jersey 212
New Hampshire 1
North Carolina 9
Ohio 179
Pennsylvania 192
Rhode Island 2
South Carolina 5
Tennessee 21
Texas 1
Virginia 30
Wisconsin 303
New Brunswick 15
Nova Scotia 19
Canada East (Quebec) 7
Canada West 434
Total United States 2,277
Total Canada 475
Public-domain text, read in full here on John Shaqi.
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