History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root PillsShaw, Robert B.
History
History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root Pills
Shaw, Robert B.
Patent medicines -- United States; W.H. Comstock Co.
It is also puzzling that no record of the transfer of land to Mr.
Comstock upon the first establishment of the pill factory in Morristown
in 1867 can be found. The earliest deed discovered in the St. Lawrence
County records shows the transfer of waterfront property to William
Henry Comstock "of Brockville, Ontario," from members of the Chapman
family, in March 1876. Additional adjoining land was also acquired in
1877 and 1882.
*The Golden Era*
With the establishment of the Comstock patent-medicine business at
Morristown in 1867, this enterprise may be said to have reached
maturity. Over thirty years had passed since William Henry's father had
established its earliest predecessor in lower Manhattan. Possession of
Dr. Morse's Indian Root Pills was now unchallenged, and this and the
other leading brand names were recognized widely in country drug stores
and farmhouses over one third of a continent. No longer did the
medicines have to be mixed, bottled, and packaged in cramped and dingy
quarters above a city shop; spacious buildings in an uncongested country
village were now being used. No further relocations would be necessary,
as operations exceeded their capacity, or as landlords might elect to
raise rents; the pill factory was to remain on the same site for the
following ninety years. And the bitter struggles for control, perhaps
acerbated because of the family relationship among the partners, were
now a thing of the past. William H. Comstock was in exclusive control,
and he was to retain this position, first as sole proprietor and later
as president, for the remainder of his long life.
The patent-medicine business as a whole was also entering, just at this
time, upon its golden era--the fifty-year span between the Civil War and
World War I. Improved transportation, wider circulation of newspapers
and periodicals, and cheaper and better bottles all enabled the
manufacturers of the proprietary remedies to expand distribution--the
enactment and enforcement of federal drug laws was still more than a
generation in the future. So patent medicines flourished; in hundreds of
cities and villages over the land enterprising self-proclaimed druggists
devised a livelihood for themselves by mixing some powders into pills or
bottling some secret elixir--normally containing a high alcoholic
content or some other habit-forming element--created some kind of a
legend about this concoction, and sold the nostrum as the infallible
cure for a wide variety of human (and animal) ailments. And many
conservative old ladies, each one of them a pillar of the church and an
uncompromising foe of liquor, cherished their favorite remedies to
provide comfort during the long winter evenings. But of these myriads of
patent-medicine manufacturers, only a scant few achieved the size, the
recognition, and wide distribution of Dr. Morse's Indian Root Pills and
the other leading Comstock remedies.
[Illustration: FIGURE 13.--Comstock factory buildings, about 1900.]
Public-domain text, read in full here on John Shaqi.
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