History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root PillsShaw, Robert B.
History
History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root Pills
Shaw, Robert B.
Patent medicines -- United States; W.H. Comstock Co.
These diseases are too well known to require any description. How
many thousands are every year carried to the silent grave by that
dread scourge Consumption, which always commences with a slight
cough. Keep the blood pure and healthy by taking a few doses of
JUDSON'S MOUNTAIN HERB PILLS each week, and disease of any kind is
impossible. Consumption and lung difficulties always arise from
particles of corrupt matter deposited in the air cells by bad
blood. Purify that stream of life and it will soon carry off and
destroy the poisonous matter; and like a crystal river flowing
through a desert, will bring with it and leave throughout the body
the elements of health and strength. As the river leaving the
elements of fertility in its course, causes the before barren waste
to bloom with flowers and fruit, so pure blood causes the frame to
rejoice in strength and health, and bloom with unfading beauty.
[Illustration: FIGURE 19.--Card used in advertising Judson's Mountain
Herb Pills.]
Any person who read the notices for both medicines carefully might have
noticed with some surprise that the Mountain Herb Pills and the Indian
Root Pills were somehow often recommended for many of the same diseases.
In fact, the Mountain Herb Pills and the Indian Root Pills used
identical text in explaining their effect upon several disagreeable
conditions. Always prominent in this advertising were reminders of our
fragile mortality and warnings, if proper medication were neglected, of
an untimely consignment to the silent grave.
Unfortunately, newspapers in the South had been utilized extensively
just on the eve of the Civil War, and it undoubtedly proved impossible
to supply customers in that region during the ensuing conflict. However,
other advertising was given a military flavor and tied in with the war,
as witness the following (for 1865):
GENERAL ORDERS--No. 1
_Headquarters_
Department of this Continent and adjacent Islands
Pursuant to Division and Brigade orders issued by 8,000 Field
Officers, "On the Spot", where they are stationed. All Skedadlers,
Deserters, Skulkers, and all others--sick, wounded and
cripples--who have foresaken the cause of General Health, shall
immediately report to one of the aforesaid officers nearest the
point where the delinquent may be at the time this order is made
known to him, and purchase one box of
JUDSON'S
MOUNTAIN HERB PILLS
and pay the regulation price therefor. All who comply with the
terms of this order, will receive a free pardon for past offences,
and be restored to the Grand Army of General Health.
A. GOOD HEALTH
Lieutenant-General
By order
Dr. Judson,
Adjutant-General
Public-domain text, read in full here on John Shaqi.
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