History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root PillsShaw, Robert B.
History
History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root Pills
Shaw, Robert B.
Patent medicines -- United States; W.H. Comstock Co.
mr CumStock der ser i thaut i Wod rite yo
u a few lineS to inform you that i was the fir
St agent for you pills in thiS Setlement but th
as iS Several agent round her and tha ar interfer
With mee eSpeSly William a StavSon he liveS her
at enfield he Wanted mee to giv him one of you Sur
klerS So he Wod be agent but i Wodent let hi
m hav hit an he rote to you i SupoSe an haS got a
Suplye of pillS an ar aruning a gant mee he iS Sell
ing them at 20 centS a box i Want you to St
op him if you pleeS
mr CumStock i Sent you too dollars the 21 p
leeS Credet my a Count With hit mr. Cumsto
Ck i Want you to Send mee Sum of you pam
pletS i Want you to Send mee right of three tow
nShipS aS i am Working up a good trad her i wan
t indin Cree an enfield an Carnie tonnShipS rite
Son aS poSSible an let me know whether you will let
me have thoSe townShipS or not for my territory
i Sold a box of pillS to melven willSon his gir
l She haS the ChilS for three yer and he tride eve
n thang he cood her wan nothing never dun her
eny good one box of you pills brok them on her
tha ar the beSt pillS i ever Saw in
my life tha ar the beSt medeSon for the ChillS
i ever Saw an rumiteS i am giting
up a good trad i Want you to Send me Sum of
you pampletS i want you to Stop theSe oth
er agentS that iS botheran me an oblige you
rite Son.
enfield
White Co.
illS
thomaS Cathey
Sadly, we do not know how the company handled Mr. Cathey's request for
sole representation in three Illinois townships.
After the pills achieved wide recognition and other methods of
publicity, chiefly the almanacs, were well established, newspaper
advertising was terminated. An invitation to agents (about 1885)
declared that
For some years past they have not been advertised in newspapers,
they being filled with sensational advertisements of quack nostrums
got up for no other purpose than catch-penny articles ...
The Indian Root Pills obviously claimed a more lofty stature than other,
common proprietary remedies. The exclusive representation scheme was
also a partial substitution for newspaper advertising; the company was
aggressive in soliciting additional agents--aiming at one in every town
and village--and then in encouraging them to push the pills by offering
prizes such as watches, jewelry, and table utensils.[10]
[Footnote 10: In connection with this offer the pills were priced to
agents at $2 per dozen boxes--$24 per gross--and were to be retailed at
$3 per dozen--25¢ per box. Other agreements, however, probably intended
for more substantial dealers, specified a price of $16 per gross for the
Indian Root Pills.]
[Illustration: FIGURE 21.--Cover for booklet used as a circular
describing the Indian Root Pills.]
Public-domain text, read in full here on John Shaqi.
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