United States -- Social life and customs -- To 1775
The sign-board was an interesting survival of feudal times, and with its
old-time carved and forged companions, such as vanes and weathercocks,
doorknockers and figureheads, formed a picturesque element of decoration
and symbolism. Many chapters might be written on historic,
commemorative, emblematic, heraldic, biblical, humorous, or significant
signs, nearly all of which have vanished from public gaze, as has
disappeared also the general incapacity to read, which made pictorial
devices a necessity. Gilders, painter-stainers, smiths, and joiners all
helped to make the tavern-sign a thing of varied workmanship if not of
art. It is said that Philadelphia excelled in the quantity and quality
of her sign-boards. With fair roads for colonial days, the best and
amplest system of transportation, and the splendid Conestoga wagons,
great inns multiplied throughout Pennsylvania. In Baltimore both taverns
and signs were many and varied, from the Three Loggerheads to the Indian
Queen with its "two hundred guest-rooms with a bell in every room," and
the Fountain Inn built around a shady court, with galleries on every
story, like the Tabard Inn at Southwark.
The swinging sign-board of John Nash's Tavern at Amherst, Massachusetts,
is here reproduced from the _History of Amherst_. It is a good type of
the ordinary sign-board which was found hanging in front of every tavern
a century ago.
In Virginia and the Carolinas taverns were not so plentiful nor so
necessary; for a traveller might ride from Maryland to Georgia, and be
sure of a welcome at every private house on the way. Some planters,
eager for company and news, stationed negroes at the gate to invite
passers-by on the post-road to come into the house and be entertained.
Berkeley, in his _History of Virginia_, wrote:--
"The inhabitants are very courteous to travellers, who need no
other recommendation than being human creatures. A stranger has no
more to do but to inquire upon the road where any gentleman or
good housekeeper lives, and then he may depend upon being received
with hospitality. This good-nature is so general among their
people, that the gentry, when they go abroad, order their principal
servants to entertain all visitors with everything the plantation
affords; and the poor planters who have but one bed, will often sit
up, or lie upon a form or couch all night, to make room for a weary
traveller to repose himself after his journey."
So universal was this custom of free entertainment that it was a law in
Virginia that unless there had been a distinct agreement to pay for
board and shelter, no pay could be claimed from any guest, no matter how
long he remained. In the few taverns that existed prices were low, about
a shilling a dinner; and it was ordered that the meal must be wholesome
and good.
Public-domain text, read in full here on John Shaqi.
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