Household words, No. 7, May 11, 1850 : $b A weekly journal — John Shaqi
Household words, No. 7, May 11, 1850 : $b A weekly journal
General
Household words, No. 7, May 11, 1850 : $b A weekly journal
English literature -- Periodicals
You enter through a narrow passage flanked with wire cages, in which are
confined for the day the clerks who take account of advertisements and
subscriptions. Melancholy objects seem these caged birds; whose hands
alone emerge at intervals through the pigeon-holes made for the purpose
of taking in money and advertisements. The universal beard and
moustachios that ornament their chins, look, however, more
unbusiness-like than are the men really. They are shrewd and knowing
birds that are enclosed in these wire cages.
At publishing time, boys rushing in for papers, as in London offices,
are not here to be seen. The reason of this is simple: French newspaper
proprietors prefer doing their work themselves,—they will have no
middlemen. They serve all their customers by quarterly, yearly, or
half-yearly subscriptions. In every town in France there are
subscription offices for this journal, as well, indeed, as for all great
organs of the press generally. There are regular forms set up like
registers at the Post-office, and all of these are gathered at the
periodical renewal of subscriptions to the central office. The period of
renewal is every fortnight.
Passing still further up the narrow and dim passage, one sees a
pigeon-hole, over which is written the word ‘Advertisements.’ This
superscription is now supererogatory, for there no advertisements are
received; that branch of the journal having been farmed out to a Company
at 350,000fr. a-year. This is a system which evidently saves a vast deal
of trouble. The Advertising Company of Paris has secured almost a
monopoly of announcements and puffs. It has bought up the last page of
nearly every Paris journal which owns the patronage and confidence of
the advertising public of the French Capital. At the end of the same
dark passages, are the rooms specially used for the editors and writers.
In France, journals are bought for their polemics, and not for their
news: many of them have fallen considerably, however, from the high
estate which they held in public opinion previous to the last
revolution. There are men who wrote in them to advocate and enforce
principles; but in the chopping and changing times that France lives in,
it is not unusual to find the same men with different principles,
interest or gain being the object of each change. This result of
revolution might have been expected; and though it would be unfair to
involve the whole press in a sweeping accusation, cases in point have
been sufficiently numerous to cause a want of confidence in many
quarters against the entire press.
Public-domain text, read in full here on John Shaqi.
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