Here is "another way," as the cookery books have it. In your gratitude
to your first publisher, covenant with him to let him have all the cheap
editions of all your novels for the next five years, at his own terms.
If, in spite of the advice I have given you, you somehow manage to
succeed, to become wildly popular, you will still have reserved to
yourself, by this ingenious clause, a chance of ineffable pecuniary
failure. A plan generally approved of is to sell your entire copyright
in your book for a very small sum. You want the ready money, and perhaps
you are not very hopeful. But, when your book is in all men's hands,
when you are daily reviled by the small fry of paragraphers, when the
publisher is clearing a thousand a year by it, while you only got a
hundred down, then you will thank me, and will acknowledge that, in spite
of apparent success, you are a failure after all. There are publishers,
however, so inconsiderate that they will not leave you even this
consolation. Finding that the book they bought cheap is really valuable,
they will insist on sharing the profits with the author, or on making him
great presents of money to which he has no legal claim. Some persons,
some authors, cannot fail if they would, so wayward is fortune, and such
a Quixotic idea of honesty have some middlemen of literature. But, of
course, you _may_ light on a publisher who will not give you _more_ than
you covenanted for, and then you can go about denouncing the whole
profession as a congregation of robbers and clerks of St. Nicholas.
The ways of failure are infinite, and of course are not nearly exhausted.
One good plan is never to be yourself when you write, to put in nothing
of your own temperament, manner, character--or to have none, which does
as well. Another favourite method is to offer the wrong kind of article,
to send to the _Cornhill_ an essay on the evolution of the Hittite
syllabary, (for only one author could make _that_ popular;) or a sketch
of cock fighting among the ancients to the _Monthly Record_; or an essay
on _Ayahs in India_ to an American magazine; or a biography of Washington
or Lincoln to any English magazine whatever. We have them every month in
some American periodicals, and our poor insular serials can get on
without them: "have no use for them."
It is a minor, though valuable scheme, to send poems on Christmas to
magazines about the beginning of December, because, in fact, the editors
have laid in their stock of that kind of thing earlier. Always insist on
_seeing_ an editor, instead of writing to him. There is nothing he hates
so much, unless you are very young and beautiful indeed, when, perhaps,
if you wish to fail you had better _not_ pay him a visit at the office.
Even if you do, even if you were as fair as the Golden Helen, he is not
likely to put in your compositions if, as is probable, they fall _much_
below the level of his magazine.
Public-domain text, read in full here on John Shaqi.
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