It is not the intention, from the foregoing, to draw the conclusion that
_equities_ under no circumstances are to be regarded as investments,
because many of our bank and railroad stocks, and even some of our
public-utility and industrial stocks, have attained a stability and
permanence of value and possess sufficiently long dividend records to
justify their consideration when investments are contemplated; but it is
essential that the investor should have a thorough understanding of the
distinction involved.
The principle of distribution of risk is a simple one. It involves no
more than obedience to the old rule which forbids putting all one's eggs
in the same basket. The number of men who carry out this principle with
any thoroughness, however, is very small. Proper distribution means not
only the division of property among the various forms of investment, as
railroad bonds, municipals, mortgages, public-utility bonds, etc., but
also the preservation of proper geographical proportions within each
form. Adherence to this principle is perhaps not so important for
private investors as for institutions. A striking instance of the need
for insistence upon its observance in the institutional field was
furnished by one of the fire-insurance companies of San Francisco after
the earthquake. It appeared that the company's assets were largely
invested in San Francisco real estate and in local enterprises
generally, where the bulk of its fire risks were concentrated. As a
result, the very catastrophe which converted its risks into actual
liabilities deprived its assets of all immediate value. This instance
serves to show the importance of the principle and the necessity for its
observance.
The principle of selection in accordance with real requirements is more
complex. It involves a thorough understanding of the chief points which
must be considered in the selection of all investments. These are five
in number: (1) _Safety of principal and interest_, or the assurance of
receiving the principal and interest on the dates due; (2) _rate of
income_, or the net return which is realized on the actual amount of
money invested; (3) _convertibility into cash_, or the readiness with
which it is possible to realize on the investment; (4) _prospect of
appreciation in value_, or that growth in intrinsic value which tends to
advance market price; and (5) _stability of market price_, or the
likelihood of maintaining the integrity of the principal invested.
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