Conceive now for a moment of wheat as a means of promoting the social good. Of a Bureau of Agriculture carefully posting from year to year the amount needed in different localities. Of a Bureau of Transportation carefully arranging from year to year for the most prompt and easy transfer to those localities. And of a Bureau of Local Distribution seeing to it that the wheat was as promptly and easily spread among the consumers. That would mean the greatest gain and the least waste and expense. That would be business sense on the part of the world. To reduce the outlay of effort and increase the income of nourishment, with a commensurate increase in social productivity,—that is the line of economic advantage for the Society of our time, as it was in the physical economy of the Individual of the Palæolithic Past. But this Palæolithic Individual with his pre-Palæolithic ideas is a great nuisance to-day. XIV: CONSUMPTION (I) _Summary_ _Previous propositions. Alleged selfishness. Social instincts as natural as individual. Root error on Consumption shown in Heaven, Utopia, etc. Honour in acting. Contentment theory. Limit of happiness in getting, limited; in doing, unlimited. Pleasure in eating, result of idea. Effect of this concept on Society. Impression merely incentive to expression. Transmitters, not vats. Collecting mania. Nature of ownership. Right of property. Social relations psychic. Movable rights. Law of property rights. Consumption means to production. Consumption must precede production. Natural limits of Consumption. Cause of excesses. Ill effect of morbid Consumption on producer. Must produce more than consume. Ten houses. List of propositions. Existing economic concepts. Influence of position of women. Women natural producers. Men natural destroyers. Men have monopolised production. Women made purely consumers. Women’s powers, confined to family, breed selfishness. Generosity bred outside home. Feminine consumption become morbid. Vampire. Parasite. Hired matrimony. Woman as excessive consumer came of “Society.” A disease not a “function.” “Society columns,” medical bulletins. Effect on consumption._ XIV CONSUMPTION (I)