It takes a big man, using that word in one of its conventional senses, to conduct a successful publicity campaign. In the first place, he has to understand the people with whom he works, and the first successful step in understanding them is to want to understand them. If he has preconceived ideas not founded in reliable information or experience, if he is biassed and hypercritical, if he doesn't know how to elicit testimony and evaluate evidence, if he hasn't habituated himself to look at events, heralded or transpired, from different points of view, if he isn't animated by the spirit of service--that is, to do his work for the good of the cause--he is doomed to failure, or at least he can be only partially successful. Then again, he must be a man who worthily represents his government and his people. He should know his way about. He should be familiar with ordinary social amenities, so that he may go easily amongst his superiors and excite their approbation, and he must have the capacity to bear true witness while constantly keeping the burnished side of his shield before the people he is aiming to succor and orient. There are few ways in which one can be of more service to his country than by making proper propaganda in an allied country. The narrow-minded, biassed, obsessed man has the worst possible equipment for such position. Propaganda is the priceless privilege of the press. CHAPTER XV SENTIMENTALITY AND THE MALE It is a long time now that the belief has been generally accepted that God made man, and, contemplating his work, realized that it was a failure for the purpose for which man was created. He then made woman. The way in which this was accomplished is full of interest to the artificer, but it does not concern me, whose lifelong study has been of the finished species; nor does the object of the creation of man, alluring as it is, tempt me to digress from the subject of his sentimental endowment. Soon after his organism was endowed with sentient possession, man was made aware that he had imperious desires which not only demanded satisfaction but which insisted upon being satisfied. It pleased the Christian church to enshroud the most vital of these God-given desires in the mantle of sin, save when its appeasement was done in conformity with the restrictions laid upon it by the church. It may quite well be that such restrictions were founded in wisdom. For a long time England maintained that it was right to restrict the franchise to owners of property of a certain value, and for many centuries the world accepted slavery without a thought that it was wrong. Ruskin spoke truly when he said: "The basest thought about man is that he has no spiritual nature, and the foolishest that he has no animal nature."