Industrial arts; Technology -- Juvenile literature
"_And where does the money come from?_" Partly from the sale of papers.
Only four cents apiece, and only a part of that goes to the paper; but,
then, 25,000 times, say two-and-a-half cents, is $625, which it must be
confessed, is quite a respectable sum for quarter-dimes to pile up in a
single day. But the greater part of the money comes from advertisements.
Nearly half of the paper is taken up with them. If you take a half-dozen
lines to the advertising clerk, he will charge you two or three dollars;
and there are several hundred times as much as your small advertisement
in each paper. So you may guess what an income the advertising yields.
And the larger, the more popular, and the more widely read the paper, the
better will be the prices which advertisers will pay, and the more will
be the advertisements. And so the publisher tries to sell as many papers
as he can, partly because of the money which he gets for them, but more,
because the more he sells the more advertising will he get, and the
better rates will he charge for it. So, Tom, if you ever become the
publisher of a newspaper, you must set your heart on getting an editor
who will make a paper that will sell--whatever else he does or does _not_
do.
"_And is it a paying concern?_" Well, I don't think the editors think
they get very large pay, nor the correspondents, nor the reporters, nor
the printers, nor the pressmen. They work incessantly; it is an intense
sort of work; the hours are long and late; the chances of premature death
are multiplied. I think they will all say: "We aren't in this business
for the money that is in it; we are in it for the influence of it, for
the art of it, for the love of it; but then, we are very glad to get our
checks all the same." As to whether the paper pays the men who own
it--which was Tom's question: I think that that "depends" a great deal on
the state of trade, on the state of politics, and on the degree to which
the paper will, or will not, scruple to do mean things. A great many
papers would pay better, if they were meaner. It would be a great deal
easier to make a good paper, if you did not have to sell it. When, then,
Jonathan shall have become a minister, he doesn't want to bear down too
hard on a "venal press" in his Fast Day and Thanksgiving sermons.
Perhaps, by that time, Tom will be able to explain why.
"_How, now, is this paper made?_" "But," interrupts Jonathan, "before
they make it, I should like to know where they get the 100,000 words to
put into it; I have been cudgeling my brains for now two weeks to get
words enough to fill a four page composition--say 200 words, _coarse_."
The words which are put into it are, besides the advertisements, chiefly:
1. News; 2. Letters and articles on various subjects; 3. Editorial
articles, reviews, and notes; 4. Odds and ends.
Public-domain text, read in full here on John Shaqi.
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