Norman laid this letter down thoughtfully, and then after a moment he took up a copy of his paper and looked through the advertising columns. There was no connection implied in the tobacco merchant's letter between the omission of the prize fight and the withdrawal of the advertisement, but he could not avoid putting the two together. In point of fact, he afterward learned that the tobacco dealer withdrew his advertisement because he had heard that the editor of the NEWS was about to enter upon some queer reform policy that would be certain to reduce its subscription list. But the letter directed Norman's attention to the advertising phase of his paper. He had not considered this before. As he glanced over the columns he could not escape the conviction that his Master could not permit some of them in his paper. What would He do with that other long advertisement of choice liquors and cigars? As a member of a church and a respected citizen, he had incurred no special censure because the saloon men advertised in his columns. No one thought anything about it. It was all legitimate business. Why not? Raymond enjoyed a system of high license, and the saloon and the billiard hall and the beer garden were a part of the city's Christian civilization. He was simply doing what every other business man in Raymond did. And it was one of the best paying sources of revenue. What would the paper do if it cut these out? Could it live? That was the question. But was that the question after all? "What would Jesus do?" That was the question he was answering, or trying to answer, this week. Would Jesus advertise whiskey and tobacco in his paper? Edward Norman asked it honestly, and after a prayer for help and wisdom he asked Clark to come into the office. Clark came in, feeling that the paper was at a crisis, and prepared for almost anything after his Monday morning experience. This was Thursday. "Clark," said Norman, speaking slowly and carefully, "I have been looking at our advertising columns and have decided to dispense with some of the matter as soon as the contracts run out. I wish you would notify the advertising agent not to solicit or renew the ads that I have marked here." He handed the paper with the marked places over to Clark, who took it and looked over the columns with a very serious air. "This will mean a great loss to the NEWS. How long do you think you can keep this sort of thing up?" Clark was astounded at the editor's action and could not understand it. "Clark, do you think if Jesus was the editor and proprietor of a daily paper in Raymond He would permit advertisements of whiskey and tobacco in it?" "Well no--I--don't suppose He would. But what has that to do with us? We can't do as He would. Newspapers can't be run on any such basis." "Why not?" asked Norman quietly.