``I've got it,'' the manager announced at
last. ``I'll telegraph five or six men to come
in''--he named the agents within a night's
ride of the factory--``and you can show
them how you sold fifteen machines last week.
``We could take down your talk in shorthand
and send it to them, but that wouldn't
do the business. I want them to watch you
sell, to study how you make your points, how
you introduce yourself, how you get your
man's attention, how you bring out his
objections and meet them, how you lead up
to the signing minute, and show him where
to sign. _*What you say_ is about half the trick:
_*how you say it_ is the convincing part--the
thing the slowest man in the force by watching
you can learn more quickly than the smartest
could work out at home.''
<p 28>
The result of that conference was one of
the earliest organized training schools for
salesmen in the country. It was an unconscious,
but none the less certain, utilization
of the instinct of _*imitation_ for increasing the
efficiency in employees. Since then, business
has borrowed many well-recognized principles
from psychology and pedagogy and adapted
them to the same end.
Many important houses have grafted the
school upon their organizations and _*teach_
not only raw and untrained employees, but
provide instruction calculated to make workmen
and clerks masters of their jobs and also
to fit them for advancement to higher and
more productive planes. Teaching is by example
rather than by precept, just as it was
in the old apprentice system.
_The newer method uses even more than the
older a perfect example of the process and the
product for the learner's imitation and makes
them the basis of the instruction_.
No man was made to live alone. For an
individual, existence entirely independent of
<p 29>
other members of the race is the conception
of a dreamer; apart from others one would
fail to become _*human_. Modern psychology
has abandoned the individualistic and adopted
the social point of view. We no longer think
of _*imitation_ as a characteristic only of animals,
children, and weak-minded folk.
_We have come to see that imitation is the
greatest factor in the education of the young and
a continuous process with all of us. The part
of wisdom, then, is to utilize this power from
which we cannot escape, by setting up a perfect
copy for imitation_.
Public-domain text, read in full here on John Shaqi.
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