III. _You must acquire a self-conscious sense of your own self-mastery._ It will help you to acquire this feeling if you will continually assert, "I can and will accomplish anything that I am determined upon! I have the power of will! I will accomplish this thing! I will!" Make these assertions with all the force and intensity of your whole being until you are pervaded with a sense of your own power. Do this faithfully, and in time this courageous and manly attitude will become an inherent part of your personality. IV. _You must have confidence._ And when we say confidence we do not mean a purely intellectual conviction. We mean a profoundly emotional faith. It will help you to cultivate this feeling of confidence if you will affirm many times a day, "I have implicit confidence in myself! I have perfect faith in my own powers! I am absolute master of myself and of my career!" Practice affirmations of this kind persistently, and in time your mind will have permanently acquired the habit of facing the facts of life in the way essential to success. V. _You must exert a favorable influence upon the mental attitude of those about you_. This is not so difficult as it would appear. You cannot yourself acquire will-power, confidence and courage without impressing others with your possession of these qualities. Personalities are revealed one to another by faint and suggestive activities all unconsciously perceived. Your concentration of energy will inspire others. You will radiate an "atmosphere" of success. You will subtly influence your associates. You will be a force to reckon with, and the world will know it. Your air of success will draw others to you, will bring business and goodwill, and men and money will seek a share in your enterprises. Master your mental energies, train them, concentrate them,--thus only may you win riches with honor. Thus broadly put, there is, or perhaps it would be more accurate to say there seems to be, nothing startlingly new about this proposition. The world has always realized that singleness of purpose, concentration of effort, is essential to success. _But in the past the world has possessed no formula by which these qualities might be acquired_. Men have endeavored to create in themselves the necessary qualities for success, having no knowledge of the mental elements that went into their composition. _They have tried to run the mental engine knowing nothing of its mechanism_. [Sidenote: _Business Luck and "Blue-Sky" Theories_] Some few have been lucky, but the path has been strewn with a thousand failures to one that passed on to success.