Instincts of the Herd in Peace and WarTrotter, W. (Wilfred)
Science
Instincts of the Herd in Peace and War
Trotter, W. (Wilfred)
Collective behavior; Crowds; Social psychology; World War, 1914-1918 -- Psychological aspects
It follows from the foregoing that anything which dissociates a
suggestion from the herd will tend to ensure such a suggestion being
rejected. For example, an imperious command from an individual known
to be without authority is necessarily disregarded, whereas the same
person making the same suggestion in an indirect way so as to link it
up with the voice of the herd will meet with success.
It is unfortunate that in discussing these facts it has been necessary
to use the word “suggestibility,” which has so thorough an implication
of the abnormal. If the biological explanation of suggestibility here
set forth be accepted, the latter must necessarily be a normal quality
of the human mind. To believe must be an ineradicable natural bias
of man, or in other words an affirmation, positive or negative, is
more readily accepted than rejected, unless its source is definitely
dissociated from the herd. Man is not, therefore, suggestible by fits
and starts, not merely in panics and in mobs, under hypnosis, and
so forth, but always, everywhere, and under any circumstances. The
capricious way in which man reacts to different suggestions has been
attributed to variations in his suggestibility. This in the opinion of
the present writer is an incorrect interpretation of the facts which
are more satisfactorily explained by regarding the variations as due to
the differing extent to which suggestions are identified with the voice
of the herd.
Man’s resistiveness to certain suggestions, and {34} especially to
experience, as is seen so well in his attitude to the new, becomes
therefore but another evidence of his suggestibility, since the new has
always to encounter the opposition of herd tradition.
The apparent diminution in direct suggestibility with advancing years,
such as was demonstrated in children by Binet, is in the case of the
adult familiar to all, and is there usually regarded as evidence of a
gradually advancing organic change in the brain. It can be regarded, at
least plausibly, as being due to the fact that increase of years must
bring an increase in the accumulations of herd suggestion, and so tend
progressively to fix opinion.
Public-domain text, read in full here on John Shaqi.
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