I. Introduction 1. Social Control Defined 785 2. Classification of the Materials 787 II. Materials A. Elementary Forms of Social Control 1. Control in the Crowd and the Public. _Lieut. J. S. Smith_ 800 2. Ceremonial Control. _Herbert Spencer_ 805 3. Prestige. _Lewis Leopold_ 807 4. Prestige and Status in South East Africa. _Maurice S. Evans_ 811 5. Taboo. _W. Robertson Smith_ 812 B. Public Opinion 1. The Myth. _Georges Sorel_ 816 2. The Growth of a Legend. _Fernand van Langenhove_ 819 3. Ritual, Myth, and Dogma. _W. Robertson Smith_ 822 4. The Nature of Public Opinion. _A. Lawrence Lowell_ 826 5. Public Opinion and the Mores. _Robert E. Park_ 829 6. News and Social Control. _Walter Lippmann_ 834 7. The Psychology of Propaganda. _Raymond Dodge_ 837 C. Institutions 1. Institutions and the Mores. _W. G. Sumner_ 841 2. Common Law and Statute Law. _Frederic J. Stimson_ 843 3. Religion and Social Control. _Charles A. Ellwood_ 846 III. Investigations and Problems 1. Social Control and Human Nature 848 2. Elementary Forms of Social Control 849 3. Public Opinion and Social Control 850 4. Legal Institutions and Law 851 _Selected Bibliography_ 854 _Topics for Written Themes_ 862 _Questions for Discussion_ 862 CHAPTER XIII. COLLECTIVE BEHAVIOR I. Introduction 1. Collective Behavior Defined 865 2. Social Unrest and Collective Behavior 866 3. The Crowd and the Public 867 4. Crowds and Sects 870 5. Sects and Institutions 872 6. Classification of the Materials 874 II. Materials A. Social Contagion 1. An Incident in a Lancashire Cotton Mill 878 2. The Dancing Mania of the Middle Ages. _J. F. C. Hecker_ 879