"At the beginning of the civil war I was slaving late and early at
selling papers; but, to tell the truth, I was not making a fortune. I
worked on so small a margin that I had to be mighty careful not to
overload myself with papers that I could not sell. On the other hand, I
could not afford to carry so few that I should find myself sold out long
before the end of the trip. To enable myself to hit the happy mean, I
formed a plan which turned out admirably. I made a friend of one of the
compositors of the _Free Press_ office, and persuaded him to show me
every day a 'galley-proof' of the most important news article. From a
study of its head-lines I soon learned to gauge the value of the day's
news and its selling capacity, so that I could form a tolerably correct
estimate of the number of papers I should need. As a rule I could
dispose of about two hundred; but if there was any special news from the
seat of war, the sale ran up to three hundred or over. Well, one day my
compositor brought me a proof-slip of which nearly the whole was taken
up with a gigantic display head. It was the first report of the battle
of Pittsburgh Landing--afterward called Shiloh, you know--and it gave
the number of killed and wounded as sixty thousand men.
"I grasped the situation at once. Here was a chance for enormous sales,
if only the people along the line could know what had happened! If only
they could see the proof-slip I was then reading! Suddenly an idea
occurred to me. I rushed off to the telegraph-operator and gravely made
a proposition to him which he received just as gravely. He on his part
was to wire to each of the principal stations on our route, asking the
station-master to chalk up on the bulletin-board--used for announcing
the time of arrival and departure of trains--the news of the great
battle, with its accompanying slaughter. This he was to do at once,
while I, in return, agreed to supply him with current literature 'free,
gratis, for nothing' during the next six months from that date.
Public-domain text, read in full here on John Shaqi.
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