Sir Humphrey lost his life in 1583 when returning from his attempted settlement of St. John’s Port, Newfoundland. Sir Walter Raleigh diligently sought to establish the English flag to the south. He sent out two colonial expeditions to found a settlement on Roanoke Island in present eastern North Carolina. Both failed in their over-all purpose. It was the expedition of 1587 (the last) which set sail for the Chesapeake Bay country and landed on Roanoke Island that has come down to us as the “Lost Colony”—the settlement that saw the birth of Virginia Dare and that left the baffling inscription suggesting that the members of the colony moved, willingly or unwillingly, to be with the Croatan Indians who lived not far from Roanoke. The early men at Jamestown knew of their countrymen who were lost in America and were under orders to seek them. This they did, but their search went unrewarded. By 1600, England was readying herself for a concerted drive to establish colonies in the New World. The way had been prepared by the far-sighted Queen Elizabeth and her supporters. Within England there had been growth; capital had accumulated; industry was taking root; commercial organization was beginning; and Englishmen were ready for new adventures. Outwardly, England had grown through its naval successes and had developed a keen hostility to Spain. Individual Englishmen, each depending on his own circumstances, were seeking more profitable employment, personal freedom (particularly religious liberty), land ownership, personal advancement, adventure, and just plain change. A new England was in the making and the British Empire was about to rise in the West and in the Orient as well. With the accession of James I to the English throne, peace was made with Spain, a peace that was maintained although it was an uneasy one—from time to time little more than an armed truce. Yet, because of it, English capital came out of hiding and sought profitable investment. Business development increased and joint stock companies began to organize for overseas settlement. Colonization was expensive, however, and required the pooled resources of many men. Advertising, which reached a peak early in the 17th century, was put to work in a manner that would do credit to the present day. Its use in commerce and government is by no means of recent date. Spokesmen—speakers, writers, poets, pamphleteers, playwrights, and preachers—solicited all England to take part in these new endeavors which, in their words, gave every assurance of profitable return.