_NO DRUG ... NO HUNGER_ KNOX EAT AND REDUCE PLAN _including_ CHOICE-OF-FOODS CHART K-S COPR. 1957 CHARLES E. KNOX GELATINE CO., INC. Questions and answers regarding the NEW KNOX CHOICE-OF-FOODS diet: [Illustration: {uncaptioned}] Q. IS THIS NEW DIET BASED ON SOUND REDUCING PRINCIPLES YOUR DOCTOR WILL OK? [Illustration: {uncaptioned}] A. _Indeed he will_ ... because the CHOICE-OF-FOODS DIET is based on sound nutritional principles with which your doctor has had a great deal of experience. For many years the medical profession has advised the use of Food Exchange Lists[1] where proper diet is of the utmost importance to the patient’s very existence ... as in the case of the diabetic. Naturally, this system of dieting must provide with unfailing accuracy, the proper amounts of protein, minerals and vitamins essential to good health at all times. Now, these carefully and scientifically developed Food Exchanges (or, as we call them ... CHOICES) have been adjusted to a reducing diet, making it one that can actually improve your health as well as control your weight. Q. IF YOU HAVE TRIED OTHER WAYS OF REDUCING WITHOUT SUCCESS ... WHY WILL THE CHOICE-OF-FOODS DIET SOLVE YOUR WEIGHT PROBLEM? [Illustration: {uncaptioned}] A. _Weight control normally involves just 2 factors_: the knowledge of a few simple rules of nutrition and your own will power to carry them out. First of all, there’s no mystery about why you’ve put on weight. You’ve been eating more food than your body burns up ... so, this extra food has turned to fat. You _will_ lose extra weight on this safe, sound diet ... because you’ll be eating fewer calories[2] than needed and will force your body to use the stored fat. You’ll find the CHOICE-OF-FOODS DIET is _more_ than a way to get rid of excess weight right now. It is a basic guide to good eating habits for anyone ... fat or thin. It will teach you _what foods_ and how much of them to eat to get slim and _stay_ slim. Q. IS THIS A MONOTONOUS “SAME FOODS EVERY DAY” DIET ... OR IS IT A VARIED ONE YOU’LL FIND EASY TO STICK TO? [Illustration: {uncaptioned}] A. _The Knox Choice-of-Foods diet offers you a wide variety of good_, normal _foods_ ... not extreme or faddish ones, from which to prepare meals you and your family will enjoy. In fact, the only way your family will know you’re dieting will be when they see you take smaller portions. A diet that allows you to eat such favorites as steak, baked potatoes, seafood and delicious desserts is one you’ll find easy to follow ... even long after you’ve reached your weight goal. Q. DO YOU HAVE TO SPEND TIME COUNTING CALORIES AND WORRYING ABOUT BALANCED MEALS? [Illustration: {uncaptioned}] A. _No, and this is one good reason why you’ll find it so easy to stay on the Knox Choice-of-Foods diet._